Senior Marketing Manager – Global Events & Experiences

🕒 May 19

🇺🇸 United States – Remote

💵 $126k - $210k / year

⏰ Full Time

🟠 Senior

🎪 Events

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Sophos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

🔒 Cybersecurity

☁️ SaaS

💰 Post-IPO Equity on 2021-08

Cybersecurity • SaaS

Sophos is a leading cybersecurity company that specializes in protecting businesses against advanced cyber threats. The company offers a comprehensive suite of security solutions, including endpoint protection, managed detection and response (MDR), network security, and cloud security. With a prevention-first approach, Sophos aims to stop ransomware and other cyber threats before they cause harm. Sophos provides services such as threat research, security training, and operational support to ensure robust defense against cyberattacks. Their solutions cater to various industries including finance, healthcare, government, manufacturing, and retail. The Sophos Central platform delivers centralized security management, integrating seamlessly with existing IT infrastructure to enhance security posture.

📋 Description

• Lead end-to-end execution for Black Hat, RSA, Gartner, it-sa, and other major shows working alongside field marketing in regions • Own booth strategy, messaging hierarchy, and brand environment • Drive planning and execution for Sales Kickoff, President's Club, launch events, and more • Align branding, messaging, content production, and logistics • Manage global and regional formats including hybrid delivery • Build a tiered library of pre-defined event kits for regional and field teams • Define booth aesthetics, activations, swag, and messaging by event type and scale • Ensure regional teams can execute consistently without starting from scratch • Define and govern event brand standards globally • Oversee swag strategy, vendor relationships, and production timelines • Drive global consistency of Sophos branded promotional items and attire • Partner with Design to evolve booth creative year over year • Partner with Public Relations on speaker bureau activation at events • Align speaker opportunities to event strategy and Sophos messaging priorities • Serve as the central coordination point across field sales, channel, product marketing, PR, and design • Build event calendars, reporting frameworks, and post-event measurement practices • Identify and curate corporate promotional sponsorship opportunities to elevate the Sophos brand • Manage budgets across a portfolio of global events

🎯 Requirements

• 6+ years in B2B event management, with at least 2 in a global or multi-regional scope • Experience owning major tradeshow presence: booth strategy, build, logistics, and activation • Track record running large-scale internal events: SKO, sales rallies, or partner summits • Demonstrated ability to build scalable systems and toolkits, not just execute individual events • Strong vendor and agency management skills • Proficiency using AI tools for planning, content development, and operational efficiency; this is a standard expectation of the role • Sharp communicator comfortable with senior stakeholders and cross-functional partners • Preferred: Background in cybersecurity or enterprise technology • Preferred: Experience with channel or partner-facing event formats • Preferred: Familiarity coordinating with PR or communications teams on speaker programs • Preferred: Exposure to webinar or virtual event production at scale • Preferred: Comfortable working across time zones with globally distributed teams • Preferred: Experience applying AI tools to event personalization, attendee engagement, or logistics workflows

🏖️ Benefits

• Employee-led diversity and inclusion networks that build community and provide education and advocacy • Annual charity and fundraising initiatives and volunteer days for employees to support local communities • Global employee sustainability initiatives to reduce our environmental footprint • Global fitness and trivia competitions to keep our bodies and minds sharp • Global wellbeing days for employees to relax and recharge • Monthly wellbeing webinars and training to support employee health and wellbeing • Comprehensive benefits package