Senior Specialist, Product Marketing

🕒 April 30

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Southwire Company

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1950

⚡ Energy

Manufacturing • Energy • Construction

Southwire Company is one of the world's leading developers, manufacturers, and suppliers of building wire and cable. The company is committed to delivering innovation and impact within the electrical industry, with a focus on sustainability and community engagement. Southwire also emphasizes employee well-being and diversity in the workplace, making efforts to include everyone and support veteran recruitment and employee engagement initiatives.

📋 Description

• Own the full lifecycle of product campaigns, including strategy development, planning, creative briefing, execution oversight, optimization, and results reporting. • Ensure all campaigns align with segment, channel, and corporate goals and reinforce brand positioning. • Act as the primary marketing liaison for Product Management, ensuring alignment on campaign needs, messaging, audience insights, and timelines. • Provide strategic direction and oversee the development of all campaign assets (flyers, brochures, catalogs, video, photography, digital content, email, social, web pages) in partnership with Creative, Digital, and external agencies. • Lead coordination and deployment of marketing assets using platforms including Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt. • Partner with Segment and Channel Marketing teams to integrate product campaigns into broader strategic plans and go to market activities. • Own and maintain strategic campaign, advertising, and social media calendars to ensure cohesive, well-timed execution across channels. • Develop KPIs, track performance, and provide actionable insights and recommendations to leadership. • Champion Southwire’s brand across all channels; identify opportunities to elevate brand presence and consistency. • Build and maintain expertise in market, customer, and industry trends through conferences, market research, webinars, and ongoing learning.

🎯 Requirements

• Bachelor's degree • Specialized Degree: Business Administration or Marketing • 5-7 Years of Experience • Field(s) of Expertise: Business Administration or Marketing • Master's degree (Preferred) • Specialized Degree: Business Administration or Marketing (Preferred) • 8-11 Years of Experience (Preferred) • Field(s) of Expertise: Business Administration or Marketing (Preferred)

🏖️ Benefits

• 401k with Matching • Family and Individual Insurance Packages (Health, Life, Dental, and Vision) • Paid Time Off & Paid Holidays • Long & Short-Term Disability • Supplemental Insurance Plans • Employee Assistance Program • Employee Referral Program • Tuition Reimbursement Programs • Advancement & Professional Growth opportunities • Parental Leave & More