Sportserve
1001 - 5000 employees
Founded 2002
🎲 Gambling
🤝 B2B
🎮 Gaming
Gambling • B2B • Gaming
Sportserve is the primary employer brand of a global group of sports betting and sportsbook technology companies. Founded in Malta in 2016 and grown from a group with roots back to 2002, Sportserve focuses on delivering sports betting and casino experiences through technology, trading, digital marketing, customer support and operations for clients worldwide. The group includes B2B service and tech companies (e. g. , Sportion, Techspirit, Standard Focus), operates multiple offices across Europe, Africa and Asia, and emphasizes remote/hybrid global hiring, performance-driven bespoke solutions, and customer-facing services.
Lead Generation Specialist
Job not on LinkedIn
🔥 2 hours ago
🗣️🇨🇳 Chinese Required
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Sportserve
1001 - 5000 employees
Founded 2002
🎲 Gambling
🤝 B2B
🎮 Gaming
Gambling • B2B • Gaming
Sportserve is the primary employer brand of a global group of sports betting and sportsbook technology companies. Founded in Malta in 2016 and grown from a group with roots back to 2002, Sportserve focuses on delivering sports betting and casino experiences through technology, trading, digital marketing, customer support and operations for clients worldwide. The group includes B2B service and tech companies (e. g. , Sportion, Techspirit, Standard Focus), operates multiple offices across Europe, Africa and Asia, and emphasizes remote/hybrid global hiring, performance-driven bespoke solutions, and customer-facing services.
📋 Description
• Research and identify new traffic sources, customer acquisition channels, and emerging digital trends. • Monitor and analyse China's digital platforms, including Douyin, WeChat, Weibo, Xiaohongshu (RED), Bilibili, Kuaishou, Zhihu, QQ communities, Baidu, and other emerging local channels. • Identify trending influencers, content creators, communities, and key opinion leaders (KOLs) that can support customer acquisition objectives. • Develop and execute lead generation campaigns focused on driving qualified traffic and user growth. • Build relationships with influencers, affiliates, content creators, and strategic partners. • Stay ahead of emerging trends, viral content, and new platforms that can be leveraged for customer acquisition. • Analyse campaign performance and make data-driven recommendations for optimisation. • Work closely with acquisition marketing teams to improve conversion rates and customer quality. • Conduct competitor research and identify opportunities to outperform competitors in the market. • Track and report on key acquisition, engagement, and lead generation metrics. • Test new marketing concepts, content formats, and growth strategies. • Provide regular insights into evolving customer behaviours and digital consumption trends in China.
🎯 Requirements
• Native or fluent Chinese speaker with a high level of English. • Deep knowledge of China's digital ecosystem, including Douyin, WeChat, Weibo, Xiaohongshu (RED), Bilibili, Kuaishou, Zhihu, Baidu, QQ, and emerging local platforms. • iGaming experience is preferred but not mandatory. • Sports knowledge is required, together with a strong understanding of sports influencers, digital trends, and online communities. • Experience in lead generation, growth marketing, acquisition marketing, influencer marketing, affiliate marketing, or digital marketing will also be considered • Comfortable working with campaign data, analytics, and performance metrics. • Creative thinker with the ability to identify opportunities before they become mainstream. • Excellent communication and relationship-building skills. • Highly organised and capable of managing multiple initiatives simultaneously. • Passionate about digital trends, social media, and online communities.
🏖️ Benefits
• Diverse and international culture • Office based, hybrid and remote work on permanent and consultancy contracts
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