Performance Marketing Lead – African Markets

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Sporty Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

📱 Media

🎮 Gaming

🎲 Gambling

Media • Gaming • Gambling

Sporty Group is a global sports, technology and entertainment company that builds large-scale products including live sports experiences, streaming media, interactive gaming, and integrated sports betting platforms. The group operates remote-first across multiple continents with flagship offerings such as SportyTV (a free live sports and entertainment streaming platform), Sporty. com (sports app with news, scores, streams, and odds), Sporty Studios (video and content production), and Sporty Interactive (video games and SportyBet sportsbook). Sporty focuses on user experience, technology-driven innovation, and scaling digital products for millions of users worldwide.

📋 Description

• Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap • Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets • Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution • Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions • Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers • Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans • Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

🎯 Requirements

• 5+ years of experience in performance marketing or user acquisition • Fluency in English, French or Portuguese would be an advantage • Strong expertise with major performance marketing platforms • Advanced analytical mindset with the ability to turn data into decisions • Solid understanding of digital marketing fundamentals (paid media, funnels, attribution) • Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment. • Even better if: • Experience in finance, gaming, or highly regulated digital industries • Experience working with both web and app acquisition at scale • Prior exposure to fast-growing, performance-driven environments

🏖️ Benefits

• Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.