Associate Director, CRM – Martech

🕒 April 21

🗽 New York – Remote

🗽 New York – Remote

💵 $160.1k - $228.8k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

🦅 H1B Visa Sponsor

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Spotify

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2008

📱 Media

👥 B2C

🛍️ eCommerce

Media • B2C • eCommerce

Spotify is a global audio streaming service company that offers its users access to a vast library of music and podcasts. Known for its focus on delivering personalized listening experiences, Spotify employs data scientists, engineers, and client partners across various global locations to continuously innovate and enhance its offerings. The company fosters a strong culture of diversity, equity, and impact, emphasizing belonging and inclusion in its workforce. Spotify is not only committed to shaping the future of audio entertainment but also to making a positive societal impact, with initiatives focused on social and environmental issues.

📋 Description

• Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth • Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning • Build and optimize audience segmentation, lead management, and campaign orchestration across channels • Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals • Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions • Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs • Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making • Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

🎯 Requirements

• 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment • 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures • experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes • hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively • comfortable working with data and analytics, and can translate insights into clear recommendations and actions • experience with experimentation frameworks and using testing to inform strategy and optimization • experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

🏖️ Benefits

• health insurance • six-month paid parental leave • 401(k) retirement plan • monthly meal allowance • 23 paid days off • 13 paid flexible holidays • paid sick leave