Growth Marketing Manager

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Spotlight Branding

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

💼 Consulting

⚖️ Legal

📣 Marketing

Consulting • Legal • Marketing

Spotlight Branding is a marketing company specializing in content creation and lead generation for law firms. They provide a range of services including website design, social media management, blog writing, and podcast production, all aimed at enhancing the client acquisition process and building brands for legal professionals. Spotlight Branding focuses on creating consistent, valuable content that maintains client engagement and increases referrals, ensuring that law firms stay relevant and top of mind in their communities.

📋 Description

• Develop and manage marketing strategies aligned with business goals • Evaluate marketing performance and recommend where to invest, improve, or pivot • Manage campaigns across multiple channels • Coordinate with outside vendors and agencies when applicable • Manage landing pages, funnels, and marketing automations • Plan and execute email marketing campaigns and newsletters • Oversee content strategy, including blogs, social media, and lead magnets • Manage or support paid advertising efforts across Google Ads, Meta, LinkedIn, and other platforms • Use AI and automation to improve marketing efficiency • Track KPIs and present marketing insights and recommendations • Help prioritize projects and marketing initiatives based on business impact • Occasionally create or review marketing assets, including graphics, videos, and website content • Work with one or two US-based small-business clients as a key member of their teams and the agency’s team

🎯 Requirements

• Based in Mexico • 5+ years of marketing experience • Experience developing marketing strategies, not just executing tasks • Comfortable analyzing marketing performance and making data-driven recommendations • Advanced English writing, speaking, and comprehension • Fast home internet • Personal computer • Comfortable using AI as part of daily workflow and building automations • Highly organized with strong project management and time management skills • Strong communicator able to confidently interact with US business owners • Able to balance strategic thinking with hands-on execution

🏖️ Benefits

• Unlimited PTO • Standard US holidays • Ongoing marketing training, coaching, and support • Virtual community of marketers who collaborate, learn, and grow together