B2B Marketing Lead

Job not on LinkedIn

🕒 January 28

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Springboard

11 - 50 employees

Founded 1990

📚 Education

💳 Fintech

☁️ SaaS

Education • Fintech • SaaS

Springboard is an online learning platform specializing in career-focused bootcamps that provide training in fields such as Data Science, Data Analytics, Software Engineering, Cybersecurity, and UI/UX Design. With a strong emphasis on mentorship and personalized support, Springboard offers a job guarantee for its graduates, ensuring they acquire the skills necessary to land a job in these competitive fields. The platform's curriculum includes hands-on projects, regular one-on-one guidance with industry mentors, and comprehensive career coaching.

📋 Description

• Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors. • Lead Springboard’s presence at priority industry events. • Develop a high-performance library of sales tools. • Partner with Sales/BD to launch targeted campaigns for "must-win" accounts. • Produce credible, data-driven content. • Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers. • Establish a feedback loop with sales to track lead quality and asset performance.

🎯 Requirements

• 7 - 10 years of experience in B2B marketing • Proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals • A fierce bias for action • Exceptional writing and messaging skills • Deep experience in sales enablement or field marketing • Fluency with modern CRM and automation stacks • An iterative, data-informed mindset • Sound judgment in high-growth environments • Experience within healthcare and workforce development is a significant advantage.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities

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