Chief Marketing Officer

🔥 2 hours ago

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Stakemate

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🎲 Gambling

👥 B2C

💰 Seed on 2025-02

Gambling • B2C

Stakemate is a consumer-facing sports betting operator (trading as Bet Theory (Malta) Limited) that offers a mobile-first sportsbook and social betting features. The platform promotes welcome offers and free-bet promotions, group-betting and chat functionality, instant cashouts and fast withdrawals, daily prize draws, and a range of sports markets including football, tennis, racing, darts, cricket and basketball. Stakemate is registered in Malta and licensed and regulated in Great Britain by the UK Gambling Commission. The site also highlights safer-gambling tools such as deposit limits, time-outs, reality checks and self-exclusion.

📋 Description

• Lead the marketing engine for global scalability. • Work with the Founder & CEO to own the marketing function. • Build and manage a lean marketing team across multiple countries/offices. • Manage growth team budgets well over £1m per month. • Plan and implement new marketing initiatives including market expansion. • Set the groundwork for product-marketing with best practices. • Drive sports and gaming teams from content management to revenue growth.

🎯 Requirements

• 15+ years in marketing roles with progressive leadership and strategic responsibility. • Proven experience managing large paid budgets at scale: comfortably deploying well over £1m per month and scaling spend quickly while holding efficiency targets (CPA/ROAS/LTV). • Data and revenue driven: you obsess over the numbers and hold yourself and the team accountable to hit your metrics and drive top line growth. • Experience working directly with the CFO on managing budgets and CPO in creating a seamless golden comms thread. • Experience marketing across different jurisdictions with different regulations, adapting acquisition, brand, and messaging to local rules and consumer behaviour. • Proven track record building or significantly scaling brand across the full funnel: brand & creative, performance/growth, and lifecycle/CRM. • Background in high-growth B2C / consumer-app businesses. • Strong grasp of mobile app marketing, attribution, and the measurement challenges of a privacy-first world. • Understanding of how to leverage AI practices and developments into creative production, targeting, and marketing operations.

🏖️ Benefits

• Competitive salary reflective of the strategic importance of this role. • Meaningful equity package: you’re building something valuable, you should own a piece of it. • Flexible hybrid model. • Direct access to founders and real strategic influence. • The chance to say you built the marketing function for one of Europe’s most innovative gaming startups.