Brand Manager

🔥 12 hours ago

🌲 North Carolina, Maryland – Remote

🌲 North Carolina – Remote 🦀 Maryland – Remote

💵 $77.6k - $124.9k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💃 Brand Manager

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Support the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives • Uphold consistent brand expression and adherence to guidelines across all touchpoints as a brand ambassador • Assist in analyzing market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities • Collaborate with Product Development, Marketing, and Channel teams to facilitate the NPD process from ideation through launch • Contribute to the creation and execution of commercialization plans for new products, supporting market readiness and impactful launches • Provide recommendations on product positioning, packaging, and messaging to maximize relevance and appeal to target users • Work with Marketing teams to help deliver marketing assets and campaigns, including digital content, sales materials, events, and activations • Coordinate with channel teams to support effective brand presence and execution across all sales channels • Track and report on marketing effectiveness, leveraging data and feedback to support continuous improvement • Manage assigned projects, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field • 2–4 years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries • Demonstrated ability to support brand initiatives, assist in new product development (NPD), and contribute to go-to-market plans • Strong analytical skills with the ability to interpret market trends and consumer insights • Excellent communication and presentation skills • Solid project management skills, with experience supporting multiple initiatives simultaneously • Experience working in a matrixed, cross-functional environment • Creative, agile, and proactive problem-solver with enthusiasm for building strong brands • Ability to collaborate effectively with cross-functional teams and external partners • Results-oriented mindset with a focus on driving brand growth and supporting commercial objectives

🏖️ Benefits

• Medical, dental, life, vision, and disability insurance • 401(k) plan • Employee Stock Purchase Plan • Paid time off • Tuition reimbursement • Discounts on Stanley Black & Decker tools and other partner programs