Digital Media Specialist

🔥 4 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Assist in developing disruptive retail media campaigns that efficiently drive sales for DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER-CABLE, and BOSTITCH brands through retail media campaigns, search, digital marketing, marketing events, and other strategic initiatives • Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns for Tools & Outdoor brands, including analyzing results and recommending changes to optimize investment • Maintain and manage proper brand experience across multiple merchandising platforms and initiatives • Assist in executing content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives to deliver maximum organic search results • Partner with sales, channel marketing, finance, shopper marketing, and brand teams as well as agency partners to develop unique programs that align with sales goals • Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities

🎯 Requirements

• Minimum 3+ years of experience in pay-per-click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon) • Demonstrated success building unique digital media programs to drive point of sale • Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROI • Strong negotiation, interpersonal, and verbal and written communication skills • Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business

🏖️ Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement • Discounts on Stanley Black & Decker tools and other partner programs