Trade Marketing Manager

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Logo of Stanley Black & Decker, Inc.

Stanley Black & Decker, Inc.

10,000+ employees

Founded 1843

🚘 Automotive

🏗️ Construction

📦 Logistics

💰 Post-IPO Debt on 2023-03

Automotive • Construction • Logistics

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Support the DEWALT brand by setting and implementing promotional strategy and long- and short-term marketing plans • Introduce promotions, new products, concepts, displays, and related marketing activities • Create pricing policy according to company guidelines and develop and implement pricing processes and price lists • Organize events, catalogues, fairs, and translations • Cooperate with CE Group Marketing Managers and adapt activities for the local market • Create and execute local sell activities with local sales teams • Translate and adapt materials and work with translation agencies • Cooperate with CE digital and social media managers and the regional product team for CEE • Manage the budget, purchase order process, and investment allocation to achieve best ROI • Measure and report marketing campaign performance and assess results against goals • Monitor competitor activities and conduct market analyses • Cooperate with the sales team of Romania/Balkan • Maintain regular contact with CE marketing team members and the CEE region • Administer system updates and pricing setup • Analyze the market and competition to identify new channels, customers, and partners • Conduct regular customer meetings and visits

🎯 Requirements

• No explicit education requirements stated • No explicit experience requirements stated • Ability to support DEWALT marketing activities and local market adaptation • Ability to manage marketing budgets, purchase orders, and ROI allocation • Ability to measure and report campaign performance • Ability to conduct market, competition, and channel analysis • Ability to coordinate with sales, marketing, digital, social media, and regional product teams • Ability to organize events, catalogues, fairs, translations, and customer meetings

🏖️ Benefits

• Competitive salary • Country-specific entitlements and benefits • Career paths and opportunities to grow and develop skills • Access to learning resources, Lean Academy, and online university • Certificates and specializations from renowned colleges and universities • Diverse and inclusive culture • Volunteerism, giving back, and sustainable business practices

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