Director of Demand Generation

🔥 13 hours ago

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STARLIMS

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1986

⚕️ Healthcare Insurance

🧬 Biotechnology

Healthcare Insurance • Biotechnology • Software

STARLIMS is a leading provider of laboratory information management systems (LIMS) and informatics solutions, serving various sectors including life sciences, consumer goods, and public health. With over 1,100 customers across more than 85 countries, STARLIMS simplifies laboratory operations, enhances efficiency, and improves data integrity through its comprehensive platforms. The company has been delivering innovative solutions since its inception in 1986, helping laboratories optimize their R&D and quality control processes.

📋 Description

• Own the marketing strategy, execution and results for the STARLIMS portfolio of companies • Build strategy, deploy budget, and iterate relentlessly to drive qualified lead volume • Own paid marketing, organic marketing, SEO, events, and lifecycle marketing • Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline • Own the development, optimization and reporting across various demand generation funnels • Champion marketing operations excellence by partnering closely with the marketing operations • Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns

🎯 Requirements

• 10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams • Deep expertise across performance marketing, CRO, SEO, content, events, CRO and lifecycle marketing • Strong interpersonal skills, including experience interacting across GTM and executive teams • Proficiency with CRM tools, including but not limited to Salesforce and Hubspot • Proficiency using AI tools to build, capture, and scale demand • 4-year Bachelor’s degree or equivalent practical experience

🏖️ Benefits

• Competitive health and Wellness (medical, dental, and vision) • Retirement plan with matching company contribution • Life Insurance and Disability/Income Protection