Head of Growth Marketing

🕒 March 24

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STNDRD

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🧘 Wellness

👥 B2C

☁️ SaaS

Wellness • B2C • SaaS

STNDRD is a subscription-based fitness app and community built around professional bodybuilding training principles, designed to help users rebuild discipline, track nutrition, and follow structured workout programs created by 6x Mr. Olympia Chris Bumstead. The platform provides on-demand HD exercise videos, gym-focused programs for all levels, nutrition logging, progress tracking, and social/leaderboard features to motivate users and support long-term physical and mental transformation.

📋 Description

• Own the Growth Engine • Build and execute the growth strategy for STNDRD’s training app, coaching, and telehealth services • Drive scalable user acquisition across paid media, creators, content, and emerging channels • Identify new growth opportunities and test new acquisition strategies • Build repeatable systems that create predictable growth • Lead Performance Marketing • Own and scale paid media across Meta, TikTok, Google, YouTube • Manage marketing budgets and allocate spend based on performance • Build reporting frameworks and dashboards for performance tracking • Optimize campaigns against key metrics including CAC, LTV, ROAS, and payback period • Build the Creative Growth Engine • Lead the creative strategy behind all paid and growth marketing • Manage and mentor the in-house creative team (designers and editors) • Establish a rapid experimentation and testing culture • Identify winning creative concepts and scale them quickly • Strengthen the Brand & Community • Ensure consistent and compelling brand storytelling across all channels • Leverage athlete storytelling, fitness education, and creator partnerships • Help build an engaged STNDRD community through authentic content • Collaborate Across the Company • Partner with product, coaching, and leadership teams on launches and growth initiatives • Align marketing strategy with product development and platform growth • Manage agencies, freelancers, and external marketing partners

🎯 Requirements

• 7–10+ years of marketing experience in growth, performance marketing, or digital marketing leadership • Proven success scaling consumer apps, subscription platforms, or DTC brands • Deep expertise in paid social advertising (Meta, TikTok) • Strong understanding of mobile attribution, analytics, and marketing unit economics • Experience leading creative teams and producing high-performing digital advertising • Highly analytical with a strong experimentation mindset • Comfortable operating in a fast-moving startup environment

🏖️ Benefits

• Work directly with the founding team • Help build a brand at the intersection of fitness, performance, and technology • Own and scale the growth engine of a rapidly expanding platform • High ownership, high impact, and the opportunity to build something meaningful