Demand Generation Manager

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Stord

1001 - 5000 employees

Founded 2015

☁️ SaaS

🚗 Transport

🛍️ eCommerce

SaaS • Transport • eCommerce

Stord is a cloud supply-chain company that combines fulfillment network operations with integrated SaaS (OMS/WMS) to power omnichannel and DTC e-commerce brands. It provides warehousing, last-mile and transportation services, order routing, inventory management, and consumer-facing delivery tools to improve conversion, speed up fulfillment, and protect brand experience. Stord serves growing B2B and direct-to-consumer brands across food & beverage, beauty, apparel and other retail categories, offering a customizable fulfillment network and software platform to optimize costs and delivery performance.

📋 Description

• Plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads • Run paid social programs on LinkedIn, Meta, and X (Twitter), with a focus on pipeline impact over vanity metrics • Manage additional demand programs (content syndication, newsletters, podcasts, etc.) that expand Stord’s reach to priority audiences • Lead end-to-end execution of webinars and virtual events, from topic ideation and speaker coordination to promotion, platform setup, and post-event follow-up • Collaborate closely with the Field Events team on Stord-owned events and third-party trade shows • Own performance reporting across all paid and digital programs • Translate data into actionable insights that inform channel mix, messaging, and budget allocation

🎯 Requirements

• 5+ years of hands-on demand generation experience in a B2B environment • Deep, practical experience running campaigns in Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, and X Ads • End-to-end ownership of webinars and virtual events, from planning through post-event follow-up • Exposure to content syndication programs (e.g., TechTarget, Demand Science, Bombora, or similar) • Experience supporting field events or trade shows in a coordination or project management capacity • Strong analytical mindset—you’re fluent in dashboards and translate data into decisions • Bias for action: you prefer testing and iterating over waiting for perfection.

🏖️ Benefits

• We are an equal opportunity employer and value diversity at our company. • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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