Marketing Operations Specialist

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🔥 10 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟢 Junior

⚙️ Marketing Operations

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Stridepath Consulting

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

👥 HR Tech

🏢 Enterprise

Consulting • HR Tech • Enterprise

Stridepath Consulting is a professional services firm and Premier ServiceNow Partner focused exclusively on Employee Workflows and HR Service Delivery. The company provides end-to-end services including advisory, implementation, managed services, AI readiness and deployment, custom application development, and testing—built from experience across hundreds of ServiceNow projects. Stridepath emphasizes human-centered design, employee experience, and operational excellence, serving enterprise clients across sectors such as federal and state government, energy, financial services, healthcare, higher education, life sciences, manufacturing, retail, and technology.

📋 Description

• Administer and optimize Salesforce CRM and Salesforce Account Engagement (formerly Pardot). • Build, test, and deploy marketing emails, engagement programs, automation workflows, landing pages, forms, and email templates. • Create and manage lead scoring, segmentation, list management, and marketing automation programs. • Set up campaign tracking, attribution, and reporting within Salesforce. • Maintain CRM data integrity, database hygiene, and lead quality. • Ensure seamless synchronization between Salesforce CRM and Salesforce Account Engagement. • Support marketing technology integrations and identify opportunities to improve efficiency through automation. • Execute integrated marketing campaigns supporting webinars, events, partner marketing, customer marketing, digital campaigns, and demand generation initiatives. • Build campaign assets including emails, landing pages, forms, registration pages, and follow-up nurture programs. • Coordinate campaign schedules, perform quality assurance testing, and ensure timely execution. • Monitor campaign performance and recommend optimization opportunities. • Create and maintain marketing assets including: One-pagers, eBooks, Case studies, Customer success stories, Email campaigns, Webinar assets, Event collateral, Presentation decks, Sales enablement materials, Social media graphics, Website content. • Serve as the day-to-day marketing owner of the Stridepath website built on WordPress. • Collaborate with Beck Digital, Stridepath's website development partner, to coordinate website updates, enhancements, and ongoing maintenance. • Partner with Beck Digital to support ongoing SEO initiatives, facilitate content updates, and help implement recommendations that improve search visibility and website performance. • Create and publish website content including landing pages, blogs, customer success stories, solution pages, and downloadable resources. • Manage website forms, calls-to-action, and lead capture functionality to support marketing campaigns and demand generation. • Coordinate website content updates with internal stakeholders to ensure accuracy, consistency, and alignment with Stridepath's brand and messaging. • Monitor website performance using Google Analytics, Google Search Console, and other reporting tools, providing insights and recommendations for continuous improvement. • Conduct routine quality assurance to ensure website content, links, forms, and integrations function properly across devices and browsers. • Develop executive dashboards and marketing performance reports. • Track key marketing metrics including email engagement, marketing qualified leads (MQLs), pipeline contribution, campaign performance, and ROI. • Monitor funnel conversion metrics and identify opportunities for continuous improvement. • Analyze campaign performance and provide actionable recommendations. • Leverage AI-powered tools to improve marketing productivity, streamline workflows, accelerate content creation, and optimize campaign performance. • Utilize AI to assist with research, writing, personalization, reporting, process automation, and campaign optimization while maintaining brand quality and accuracy. • Stay current on emerging AI technologies and recommend innovative ways to improve marketing effectiveness and operational efficiency. • Maintain marketing calendars, project documentation, and campaign timelines. • Partner closely with Sales to ensure CRM alignment, lead management, and campaign reporting accuracy. • Support webinar platforms, event registration tools, and other marketing technologies. • Develop scalable marketing processes that support company growth. • Collaborate with the Director of Marketing on strategic marketing initiatives while continuously improving processes across marketing operations, digital marketing, demand generation, content, events, and reporting.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field. • 0–2 years of marketing experience (internships are encouraged). • Excellent written and verbal communication skills. • Strong organizational and project management skills. • High attention to detail with exceptional time management abilities. • Analytical mindset with strong problem-solving skills. • Self-motivated with a willingness to learn new technologies and continuously improve. • Ability to manage multiple projects in a fast-paced environment. • Passion for marketing technology, data, and process improvement. • Interest in leveraging AI tools such as ChatGPT, Gemini, and other emerging technologies to improve marketing performance, streamline workflows, and enhance creativity and productivity.

🏖️ Benefits

• Competitive compensation package • Equity opportunities (for select candidates). • Flexible work environment (remote/hybrid). • Opportunities to grow with one of the fastest-evolving ServiceNow partners. • Certification and professional development support.