Lifecycle Marketer

Job not on LinkedIn

June 28

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

+2 more states

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

Stripe

WebsiteLinkedInAll Job Openings

Fintech • eCommerce • B2B

Stripe is a global payments processing platform that enables businesses to accept online and in-person payments. It offers a comprehensive suite of financial services, including payment processing, billing, and revenue management tools, aimed at businesses of all sizes, from startups to enterprises. By providing a developer-friendly API, Stripe allows businesses to streamline their payment operations and embed financial services directly into their applications, facilitating both B2B and B2C transactions.

1001 - 5000 employees

Founded 2010

💳 Fintech

🛍️ eCommerce

🤝 B2B

💰 Venture Round on 2021-05

📋 Description

•As our first Consumer Lifecycle Marketing Manager, you’ll own the end-to-end consumer journey for Link. •You’ll develop lifecycle campaigns across multiple channels (e.g. email, in-app, push, SMS) to educate consumers about Link and turn them into repeat users. •Key responsibilities include: •Build, write content for, and optimize the marketing lifecycle for Link consumers, eventually scaling globally to improve engagement and retention. •Oversee the optimizations of our consumer engagement platform to personalize communication and interaction with users. •Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase product usage and reduce churn •Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals. •Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts. •Implement A/B testing and experimentation strategy to continuously improve campaign performance. •Expand lifecycle channels beyond email and into channels such as push notifications, SMS, in-app messaging, and other direct engagement formats to reach a broader audience. •Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels.

🎯 Requirements

•7+ years working for a technology company •4+ years in a consumer lifecycle marketing role •Proficient in marketing automation tools (esp. Braze) •Experience with A/B testing and experimentation •Understanding of user research methodologies to help inform research needs and shape marketing initiatives