Content Marketing Manager

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🕒 March 28

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Logo of Substrata

Substrata

51 - 200 employees

Founded 2020

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

💰 $5.6M Seed Round - Substrata on 2024-08

Artificial Intelligence • B2B • SaaS

<Substrata> is an AI-driven SaaS platform that provides conversation intelligence and social signal analysis to B2B revenue teams. It analyzes linguistic, paralinguistic, and nonverbal cues from meetings, emails, and digital interactions to surface intent, personality traits, power dynamics, and hidden resistance, enabling sales teams to improve win rates, shorten sales cycles, and optimize messaging. The company offers modular products (e. g. , SoundWave, Q For Email, Temper, Signals) and integrations designed for enterprise dealmakers, VC/PE/banking use cases, and revenue leaders.

📋 Description

• The Content Marketing Manager is responsible for developing and managing a multi-channel content strategy aligned to business and marketing goals • Identify high-impact content opportunities across blogs, email, social, website, and video channels • Research industry trends and customer insights to inform content direction • Create and maintain an editorial content calendar across all channels • Write and edit high-quality content for email campaigns, website, blog articles, and multimedia • Ensure all content is on-brand, optimized for SEO, and tailored to platform best practices • Own and evolve email marketing strategy to drive engagement and conversions • Develop and manage social media calendars • Analyze metrics such as engagement, traffic, conversions, and lead generation

🎯 Requirements

• 3–5+ years of experience in content marketing, social media, or related roles • Experience creating content for B2G, B2B, technical, industrial, or public sector audiences preferred • Strong writing, editing, and storytelling skills across formats • Proven ability to create and edit video and photo content for social and digital channels • Experience filming and producing short-form video content (iPhone or camera-based) • Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar) • Hands-on experience with HubSpot (or similar CRM/email platform) • Strong understanding of social media platforms and content best practices • Solid understanding of SEO, keyword strategy, and content optimization • Excellent organizational, planning, and calendar management skills • Self-motivated, proactive, and comfortable working in a fast-paced environment.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development opportunities

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