Copywriter – Creative Strategist

🔥 3 hours ago

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Super Speciosa

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Super Speciosa is an online retailer specializing in kratom (Mitragyna speciosa) products. The site (Shopify-like storefront) offers a wide range of consumer kratom items including powders, gummies, capsules, tablets, extracts, shots, tinctures, and teas, plus branded merchandise and promotional deals. The site organizes products by benefits (energy, relaxation, discomfort & wellness), color and strain (e. g. , Maeng Da, Bali, Malay, Borneo, Thai), provides kratom lab reports, FAQs, blog content and wholesale purchasing options, and emphasizes promotions and discounts to direct consumers.

📋 Description

• Write email and SMS copy for Fully, Sun Nutra, and Super Speciosa • Create paid social and search ad copy across Meta, Google, and emerging channels • Develop product detail pages, landing pages, and web copy • Craft packaging and on-product copy (hang tags, inserts, back-of-pack) • Create Amazon A+ content and PDP copy for Sun Nutra and other brands • Write organic social copy, including short-form video scripts and hooks • Concept campaigns from scratch and write clear creative briefs • Translate product, positioning, and audience insights into creative direction • Partner with leadership on seasonal planning, brand activations, and new product launches • Concept visuals alongside writing (mood boards, reference decks) • Art-direct designers and video editors toward a clear creative vision • Review visual creative for on-brand execution • Maintain and evolve voice guidelines across brands • Help onboard freelancers and agency partners to each brand’s voice

🎯 Requirements

• 2–3+ years of copywriting experience (in-house brand, DTC, or agency) • A portfolio or writing samples — required, no exceptions • Experience concepting campaigns and writing creative briefs • Comfort across channels: email, paid social, organic social, web, and packaging • Familiarity with the DTC / ecommerce ecosystem (Shopify, Klaviyo, Meta, ideally Amazon) • Able to work Monday–Friday, 9 AM to 5 PM EST • Legally authorized to work in the U.S. • Nice to Have • Background in supplements, wellness, beauty, or CPG • Short-form video instincts (TikTok, Reels) — hooks, scripting, trend literacy • Working knowledge of Figma or Canva • Experience launching a brand or product from zero

🏖️ Benefits

• Competitive salary (commensurate with experience) • Remote, work from home position • Health insurance • Paid time off • Mentorship and a clear path to grow into senior creative roles