SuperSummary
SuperSummary.com is a fast-growing publisher of in-depth literature study guides and additional resources that help students, teachers, and everyday readers understand a variety of fiction, nonfiction, and poetry texts. Offering an ideal mix of summary and analysis, all SuperSummary study guides feature detailed chapter summaries and critical analysis of major characters, themes, symbols/motifs, important quotations, and essay topics.
11 - 50 employees
Performance Marketing Manager
Job not on LinkedIn
October 16
SuperSummary
SuperSummary.com is a fast-growing publisher of in-depth literature study guides and additional resources that help students, teachers, and everyday readers understand a variety of fiction, nonfiction, and poetry texts. Offering an ideal mix of summary and analysis, all SuperSummary study guides feature detailed chapter summaries and critical analysis of major characters, themes, symbols/motifs, important quotations, and essay topics.
11 - 50 employees
📋 Description
• Manage and optimize daily paid media budgets and campaigns across Google Ads, Meta, Apple Search Ads, and other channels to hit CAC and ROAS targets • Lead expansion into new ad channels (TikTok, YouTube, Reddit, etc.) and test new strategies (video ads, influencer and affiliate marketing) to diversify our acquisition mix • Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance • Build and refine audience segments, bidding strategies, and attribution models to improve efficiency across the funnel • Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities • Run in-depth analyses on website/app engagement, conversion funnel performance, and A/B test performance for paid ads traffic to better understand opportunities for improvement • Report on performance to leadership with clear insights and recommendations for optimization • Stay current on platform updates , industry trends, and competitive landscape to identify new opportunities
🎯 Requirements
• 4-7+ years of performance marketing/paid media experience at high-growth companies with particular expertise in Google Ads and Meta Ads • Proven track record of scaling high-volume paid channels (via both web and mobile app-based products) while maintaining or improving efficiency metrics • Strong design and copywriting sense and ability to develop effective creative strategies alongside Content and Product team members • In-depth analytical skills with experience using top analytics and A/B testing platforms (Google Analytics, Amplitude, etc.) • Prior experience using AI for creative experimentation, campaign analysis, and marketing automation • Experience with creator/influencer-driven marketing strategies on channels like Instagram, TikTok, YouTube, etc. • Excellent communicator who thrives in a fully remote, highly collaborative team. B2C, SaaS/subscription, EdTech, or related experience is highly preferred.
🏖️ Benefits
• Competitive salary, benefits, and vacation policy • Workspace improvement stipend • Professional development and learning stipend
Apply NowSimilar Jobs
October 1
Create and optimize social media ads for e-commerce brands at an award-winning growth agency, collaborating with strategy and media teams.
September 29
Paid Search Manager owning Google Ads campaigns to maximize subscriptions and efficient CAC at Skillshare, a creative learning community.
August 14
Develop and execute integrated LATAM campaigns; localize messaging for Portuguese/Spanish audiences. Partner with Global Demand Gen, Sales, and Agencies.
🗣️🇧🇷🇵🇹 Portuguese Required
🗣️🇪🇸 Spanish Required
August 8
Manage and grow paid advertising campaigns, focusing on client success in a dynamic marketing agency.
August 1
Responsible for growth and performance of enterprise-level Paid Search accounts; expertise in digital marketing needed.