Growth & Demand Generation Manager

🔥 59 minutes ago

🌐 Mexico, Brazil, +4 more countries – Remote

🇲🇽 Mexico – Remote 🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇨🇷 Costa Rica – Remote 🇨🇴 Colombia – Remote 🇵🇪 Peru – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sur Global

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Sur Global is a nearshore talent solutions provider that helps companies find and hire top remote professionals from Latin America. Positioning “E-Migration” and nearshoring as the future of work, Sur Global focuses on reducing operating costs and increasing productivity by sourcing sales, engineering, marketing, and customer success talent across countries like Brazil, Mexico and Argentina. They serve businesses looking to scale operations with LATAM remote teams and emphasize measurable ROI from nearshore hiring.

📋 Description

• Build and own the demand generation function from scratch • Establish channels, campaigns, processes, and reporting for consistent sales-qualified pipeline • Own marketing-generated sales-qualified opportunities and approximately $1M in qualified opportunity pipeline per quarter after the first 3–6 months • Develop and execute creative, unconventional demand generation campaigns • Convert successful experiments into repeatable, scalable acquisition programs • Execute across content, webinars, email, paid acquisition, partnerships, and other growth initiatives • Build content-led programs across LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats • Own webinars and virtual events from topic selection through post-event conversion • Develop email campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives • Launch, test, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid acquisition campaigns • Build and optimize landing pages, messaging, conversion paths, and calls to action • Track and optimize MQL, SQL, SQO, booked demo, conversion rate, CAC, spend, and pipeline metrics • Establish attribution and reporting for campaign and channel performance • Collaborate with leadership and sales on ICP, messaging, growth opportunities, and conversion improvement • Coordinate external SEO/AEO specialists and contractors • Use AI tools to accelerate research, content creation, campaign development, experimentation, and analysis

🎯 Requirements

• Build and own the demand generation function from scratch, establishing channels, campaigns, processes, and reporting • Accountability for marketing-generated sales-qualified opportunities and a dollar-denominated pipeline target • Develop and execute creative, unconventional demand generation campaigns • Turn successful experiments into repeatable, scalable acquisition programs • Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives • Build content-led programs using LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats • End-to-end ownership of webinars and virtual events • Email marketing, nurture sequences, audience segmentation, and outbound marketing using HubSpot or comparable platforms • Paid acquisition experience with Google Ads, LinkedIn Ads, Meta Ads, or other channels • Landing page, campaign messaging, conversion path, and call-to-action optimization using Webflow or similar platforms • Funnel performance tracking across MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline generated • Attribution and reporting • Collaboration with leadership and sales to understand ICP, refine messaging, and improve lead-to-opportunity conversion • Coordination with external SEO/AEO specialists and contractors • Use of AI tools such as Claude, ChatGPT, or equivalent platforms

🏖️ Benefits

• Salary will be determined based on experience • Location: Fully remote; candidates may be based anywhere • PTO: 15 days • Holidays: Local or US holidays