Campaign Manager – Growth

🔥 1 minute ago

🌐 Mexico, Honduras, +3 more countries – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 25%

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🗣️🇪🇸 Spanish Required

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Job Duck

201 - 500 employees

💼 Consulting

📣 Marketing

⚖️ Legal

Consulting • Marketing • Legal

Job Duck is a company specializing in connecting individuals with remote job opportunities for United States-based businesses. The company offers a variety of positions including legal assistants, marketing assistants, executive assistants, and case managers. Job Duck emphasizes helping people build careers by working from home, ensuring a good work-life balance while providing support and resources for career development. The focus is on remote, full-time positions that are well-compensated and offer a range of professional opportunities.

📋 Description

• Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience • Develop comprehensive campaign briefs for execution teams • Define campaign channel strategies aligned with campaign objectives • Track and evaluate event-generated and marketing-generated leads against investment • Own marketing strategy for events and tradeshows, including planning, promotion, lead generation, and follow-up • Develop and test lead generation opportunities, referral programs, partnerships, and growth initiatives • Conduct post-campaign analysis and document results, learnings, recommendations, and successful strategies • Use performance data and testing results to guide investment and resource allocation • Identify and optimize underperforming campaigns, channels, audiences, offers, and funnel stages • Monitor campaign performance and evaluate results against objectives • Oversee paid media strategy and coordinate audience targeting, creative assets, budgets, messaging, and performance expectations • Develop campaign email strategies and coordinate promotional and follow-up communications • Establish lead generation, MGL, conversion, cost, and performance targets before launch • Direct marketing specialists across paid media, email, social media, creative, video, website, and other channels • Translate company growth goals into campaign strategies with audiences, messaging, offers, channels, budgets, timelines, and targets • Maintain the master campaign calendar and prioritize campaign timing • Lead growth campaigns across company brands • Improve lead quality, lead volume, conversion rates, acquisition costs, and marketing contribution • Provide regular reporting on spend, leads, conversions, MGLs, and insights • Develop and oversee A/B testing across advertisements, landing pages, emails, offers, messaging, and campaign assets • Review lead quality and marketing-generated lead performance • Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes • Monitor campaign budgets and spending • Direct campaign-specific creative, social media, website, and video requirements

🎯 Requirements

• 2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field • Proven track record of developing and managing lead generation campaigns with measurable results • Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies • Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing • Ability to develop marketing strategies aligned with business objectives and performance targets • Experience managing campaign budgets and evaluating performance against spend • Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies while campaigns are active • Experience with campaign tracking, UTM management, attribution reporting, and performance measurement • Ability to lead testing, experimentation, and continuous improvement initiatives • Bachelor's degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience • Required tools: Workday, SharePoint, Bloomgrowth, marketing automation platforms, email marketing platforms, analytics and reporting tools, paid advertising platforms, and CRM systems • English and Spanish languages • Availability for 8:30 AM–5:30 PM EST/EDT

🏖️ Benefits

• Great Place to Work Certification since 2022 • Remote work opportunity • Recruiter guidance throughout the application process

Apply Now

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