SweatPals
eCommerce • Wellness • Sports
SweatPals is a platform designed to enhance fitness events and community management by offering tools for creating, managing, and monetizing events seamlessly. It provides features such as automated waivers, tailored questionnaires, customizable landing pages, mobile check-in, and marketing support to attract and engage audiences. With dynamic membership plans, payment automation, and powerful insights into member preferences, SweatPals helps fitness enthusiasts and organizers build and engage their communities effectively.
Senior Growth & Lifecycle Marketing Manager
October 18
SweatPals
eCommerce • Wellness • Sports
SweatPals is a platform designed to enhance fitness events and community management by offering tools for creating, managing, and monetizing events seamlessly. It provides features such as automated waivers, tailored questionnaires, customizable landing pages, mobile check-in, and marketing support to attract and engage audiences. With dynamic membership plans, payment automation, and powerful insights into member preferences, SweatPals helps fitness enthusiasts and organizers build and engage their communities effectively.
📋 Description
• Own the end-to-end growth and lifecycle funnel - from first touch to repeat purchase • Design and execute lifecycle campaigns (email, push, SMS, in-app) that drive activation, retention, and reactivation • Build, test, and optimize paid and organic acquisition loops across Meta, TikTok, Google, and emerging channels • Create automated, personalized journeys that guide users from first event → second → community regular • Lead landing page optimization and experimentation to improve conversion rates and GMV per user • Own SEO and GEO growth strategies, ensuring Sweatpals ranks and scales across new cities and fitness verticals • Partner with product and design to develop growth-oriented features, referral loops, and onboarding flows • Analyze performance data, identify bottlenecks, and prioritize experiments with the highest impact on retention and revenue • Build internal dashboards and reporting systems for marketing performance, funnel efficiency, and lifecycle health • Manage growth and lifecycle budgets - ensuring efficient spend and strong ROAS • Collaborate closely with leadership on city-level and national growth strategies tied to company OKRs • Mentor junior team members and contribute to an experimentation-driven, high-velocity culture
🎯 Requirements
• 5–8 years of experience in growth, lifecycle, or performance marketing, ideally in a high-growth consumer tech or marketplace environment • Proven track record of driving measurable GMV, retention, or revenue growth • Experience running multi-channel campaigns and building automated lifecycle journeys • Strong understanding of analytics, experimentation, attribution, and performance reporting • Hands-on experience with landing page optimization, SEO, and localized GEO growth strategies • Experience with tools like Customer.io, Braze, GA4, Mixpanel, Amplitude, or HubSpot
🏖️ Benefits
• Full medical, dental, and vision insurance • Flexible PTO and remote-friendly policy • Monthly fitness & wellness allowance • Team workouts, IRL events, and early access to new Sweatpals tools
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