Google Ads Media Buyer, Growth Strategist

🔥 1 minute ago

🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

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Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients and answer for account performance • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits for clients • Manage brand and non-brand activity as separate businesses and report them separately • Analyze PMax performance and distinguish branded from incremental volume • Audit Google's auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build and ship landing pages, scripts, and reporting using AI tools as needed • Run attribution analysis using NC-CPA and NC-ROAS, including geo holdouts and incrementality testing • Take client calls during US Eastern business hours

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native approach; already using Claude or an equivalent working tool • Ability to build and ship a landing page using Claude or an equivalent tool • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems early • Ability to work US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store or running Meta at spend • Must be comfortable owning client relationships, strategy, buying, audits, feeds, tracking, landing pages, scripts, and reporting

🏖️ Benefits

• Remote work and worldwide hiring • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities for professional growth into senior strategy and increased responsibility • Work on real brands with real budgets • Aggressive testing and rapid learning • Influence over how Google is run across the agency

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