Google Ads Media Buyer – Growth Strategist

🔥 0 minutes ago

🌐 South Africa, Portugal – Remote

🇿🇦 South Africa – Remote 🇵🇹 Portugal – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit accounts before making changes and create Loom walkthroughs of findings • Separate brand and non-brand performance and report them independently • Manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM across the funnel • Monitor and control Google automation features • Maintain Merchant Center feed hygiene and resolve disapprovals and promotions issues • Own conversion tracking and investigate discrepancies in reported numbers • Diagnose funnel bottlenecks and implement fixes across creative, offers, AOV, landing pages, checkout, and tracking • Build and ship landing pages, scripts, and reporting with AI-assisted tools • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them • Experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or an equivalent as a working tool • Ability to build and ship landing pages using Claude or an equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on clients, and proactively raise problems • Ability to work US Eastern business hours for client calls • Bing experience is a nice to have • Experience building or operating a Shopify store, or running Meta at spend, is a bonus • Ability to own client relationships and accounts end to end • Ability to audit campaign structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking • Knowledge of brand versus non-brand account strategy • Understanding of PMax branded versus incremental volume • Ability to manage Google automation, including auto-applied recommendations, assets, and sitelinks • Merchant Center feed management, including product titles, disapprovals, and promotions • Tracking knowledge including GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Ability to diagnose and address creative, offer, AOV, landing page, checkout, and tracking bottlenecks • Ability to build landing pages, scripts, and reporting

🏖️ Benefits

• Remote work and worldwide hiring • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities to grow into senior strategy and take on more responsibility • Work on real brands with real budgets • Aggressive testing and rapid learning • Build scalable frameworks