Paid Media Specialist – Meta, Google Ads

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Remote Recruitment

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Remote Recruitment is a recruitment company specializing in helping businesses hire skilled professionals remotely, with a focus on talent from South Africa. They offer cost-effective recruitment services that cover a wide range of job titles, from entry-level to C-suite positions. Remote Recruitment provides companies with the opportunity to save significantly on hiring costs, offering free replacements for up to 12 months. They handle all payroll, HR, and legal matters associated with hired talent, ensuring a seamless recruitment process. Their services are designed to bridge skill gaps and optimize hiring budgets for business growth.

📋 Description

• Own paid media strategy across approximately 4–5 client accounts • Develop channel strategies aligned with commercial objectives, customer journey, product mix, and average order value • Identify performance opportunities and constraints within client accounts • Recommend budget allocation across Meta and Google • Balance short-term revenue generation with long-term acquisition and brand-building objectives • Develop 30-, 60-, and 90-day plans • Manage and optimise Google Ads campaigns, including Search, Shopping, Performance Max, brand and non-brand search, remarketing, audience strategies, and feed-led activity • Restructure campaigns and accounts where required • Analyse search terms, keywords, products, Shopping performance, conversion tracking, and attribution • Optimise budgets, bids, and Performance Max campaigns • Develop and implement testing roadmaps • Manage and optimise Meta advertising, including Advantage+ Shopping, prospecting, retargeting, creative testing, audience testing, and campaign structure • Collaborate with clients and creative teams on messaging, formats, products, and creative concepts to test • Analyse campaign performance across Meta and Google and diagnose causes of performance changes • Monitor ROAS, CPA, CAC, conversion rate, CTR, CPC, and revenue • Turn performance data into clear actions and recommendations • Build structured tests across creative, messaging, offers, audiences, campaign structures, landing pages, search strategy, budget allocation, bidding, and product segmentation • Communicate campaign performance and paid media concepts clearly to clients • Present recommendations to founders and senior stakeholders • Participate in client meetings and performance reviews • Build trusted client relationships and proactively raise concerns and opportunities • Independently manage multiple accounts while collaborating with the wider team • Analyse inherited e-commerce accounts, recommend changes, propose budget allocation, define tests and success metrics, present recommendations, and continuously optimise strategy

🎯 Requirements

• Substantial hands-on experience managing paid media campaigns • Likely experience at Senior Executive, Paid Media Manager, Performance Marketing Manager, or equivalent level • Strong practical experience across Meta Ads and Google Ads • Significant experience managing e-commerce or DTC campaigns • Strong knowledge of Google Search, Shopping, and Performance Max • Strong knowledge of Meta prospecting, retargeting, and Advantage+ campaigns • Experience managing meaningful advertising budgets • Strong analytical and diagnostic skills • Commercial understanding beyond individual advertising metrics • Experience developing and executing paid media strategies • Confidence making recommendations with incomplete information • Ability to independently manage multiple accounts • Strong written and verbal communication skills • Experience presenting performance and recommendations to clients or senior stakeholders • Proactive approach to account optimisation • Understanding of pricing, margins, customer acquisition cost, average order value, and conversion behaviour • Ability to operate independently while collaborating closely with the wider team • Experience with premium, luxury, or higher-consideration purchases particularly valuable