VP of Marketing

Job not on LinkedIn

🕒 April 22

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Sweed POS

11 - 50 employees

🛒 Retail

🛍️ eCommerce

🤝 B2B

Retail • eCommerce • B2B

Sweed POS is a comprehensive platform designed to streamline cannabis retail operations. It offers a wide range of integrated tools including point of sale systems, marketing and loyalty programs, inventory management, and eCommerce solutions tailored specifically for the cannabis industry. With features such as advanced customer management, integrated payments, and multi-location logistics, Sweed POS empowers cannabis retailers to enhance their brand presence and operational efficiency. The platform is designed to seamlessly manage retail operations without the need for third-party systems, providing a holistic and intuitive experience for cannabis businesses.

📋 Description

• Own Sweed’s positioning and narrative, grounded in our dispensary Operating System, Revenue Optimization Engine and Six Strategic Pillars, ensuring consistency across web, sales, events, and media • Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption • Ensure every new feature has a clear “why now”, a strong value proposition, and full readiness to drive adoption • Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks • Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications • Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing them across teams • Represent Sweed in the market through thought leadership, events, and category storytelling • Mentor and grow the marketing team into a high-performing GTM engine

🎯 Requirements

• Proven experience in strategic marketing, GTM strategy, or related leadership roles • Ability to translate product features into clear commercial value outcomes (revenue, efficiency, compliance) • Strong skills in narrative development, positioning, and messaging architecture • Track record of leading cross-functional launches and driving measurable adoption • Expertise in sales and customer success enablement (ROI tools, playbooks, training) • Comfortable with market research, competitive analysis, and turning insights into action • Confident communicator and evangelist, able to represent the company externally • Coaching mindset — capable of mentoring marketers and scaling a team

🏖️ Benefits

• Competitive base + variable structure tied to regional door and ARR targets. • Remote-first flexibility and company-sponsored travel. • Health, dental, vision, life, and short-term disability insurance. • Generous PTO, holidays, and remote-first flexibility

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