Director of Growth Marketing

🔥 36 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 15%

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Sword Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Sword Health is a digital health company offering an AI Care platform that combines artificial intelligence with licensed clinicians to provide virtual care primarily for musculoskeletal (MSK) pain, women's health, cardiometabolic health, and mental health. Their platform includes AI-driven digital physical therapy for pain (Thrive), women's health program (Bloom), cardiometabolic program (Pulse), mental health support (Mind), and Predict, an AI engine to identify members at high risk for avoidable surgeries. Sword sells to employers, health plans, unions, consultants & brokers, and individuals, focusing on measurable cost savings, surgical avoidance, and improved clinical outcomes. They emphasize security, privacy, and clinical evidence with peer-reviewed studies and validated ROI.

📋 Description

• Own B2C growth targets for Germany, including sign-ups, activated patients, CAC and payback • Own and allocate the German B2C marketing budget across channels based on incrementality • Build and scale paid performance across Meta, Google, YouTube, TikTok and programmatic channels • Lead brand and TV/CTV strategy, including testimonial and brand ambassador campaigns • Build full-funnel measurement with Operations, including attribution, MMM, incrementality tests and sign-up-to-activation tracking • Own website and landing-page conversion (CRO) and CRM lifecycle journeys via email and SMS • Hire and lead an in-house team and manage agencies • Align with Sword global marketing • Report to the Managing Director Germany • Own B2C patient acquisition for Kaia in Germany from first impression to activated patient

🎯 Requirements

• 3-5+ years in B2C growth/performance marketing • Owned 6 to 7-figure+ annual budgets with accountability for CAC and payback • Strong analytical skills: attribution, incrementality testing, experimentation design • Experience combining brand/TV/CTV with performance marketing; strong creative judgement • Fluent German and English • Experience in a regulated category (DiGA, health, OTC pharma, insurance, fintech) is a plus • Nice to have: Digital Health experience, 0→1 market launches, marketing to a 45+ target group • Demonstrate at least Level 1 AI proficiency; use AI daily to boost personal productivity

🏖️ Benefits

• Sword also offers additional benefits beyond total compensation • Country-specific benefits may vary and will be detailed separately • Variable, bonus, or sales incentives may be included in total compensation • Private company stock options may be included in total compensation

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