Director of Growth Marketing

🔥 12 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 12%

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Sword Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

📋 Description

• Own B2C growth targets for Germany, including sign-ups, activated patients, CAC and payback • Own and allocate the German B2C marketing budget across channels based on incrementality • Build and scale paid performance across Meta, Google, YouTube, TikTok and programmatic channels • Lead brand and TV/CTV strategy, including testimonial and brand ambassador campaigns • Build full-funnel measurement with Operations, including attribution, MMM, incrementality tests and sign-up-to-activation tracking • Own website and landing-page conversion (CRO) and CRM lifecycle journeys via email and SMS • Hire and lead an in-house team and manage agencies • Align with Sword global marketing • Report to the Managing Director Germany • Own B2C patient acquisition for Kaia in Germany from first impression to activated patient

🎯 Requirements

• 3-5+ years in B2C growth/performance marketing • Owned 6 to 7-figure+ annual budgets with accountability for CAC and payback • Strong analytical skills: attribution, incrementality testing, experimentation design • Experience combining brand/TV/CTV with performance marketing; strong creative judgement • Fluent German and English • Experience in a regulated category (DiGA, health, OTC pharma, insurance, fintech) is a plus • Nice to have: Digital Health experience, 0→1 market launches, marketing to a 45+ target group • Demonstrate at least Level 1 AI proficiency; use AI daily to boost personal productivity

🏖️ Benefits

• Sword also offers additional benefits beyond total compensation • Country-specific benefits may vary and will be detailed separately • Variable, bonus, or sales incentives may be included in total compensation • Private company stock options may be included in total compensation

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