Head of Marketing

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November 10

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Sword Health

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Healthcare Insurance • Artificial Intelligence • Wellness

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

201 - 500 employees

Founded 2015

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

🧘 Wellness

📋 Description

• Own end-to-end marketing strategy and performance for Sword Bloom with your main KPI being enrollments; • Lead creative strategy, including execution and direction of assets and copy of Bloom’s enrollment and lifecycle campaigns; • Own and further develop Bloom’s tone of voice and voice of the customer; • Identify growth opportunities and deploy strategies to mitigate under-performance; • Interface with leaders of other business units and drive cross functional projects; • Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments; • Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels; • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting; • Design and optimize member journeys—from first touch to long-term engagement; • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing; • Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports); • Establish clear KPIs and operational cadences for reporting, iteration, and scale; • Act as the voice of the Bloom member—bringing empathy, curiosity, and creativity to every decision; • Own and drive product marketing announcements to strengthen Bloom’s positioning and brand visibility in the women’s health space.

🎯 Requirements

• A passion for helping people live healthier, pain-free lives; • 10 years of marketing experience with a strong background in growth or performance marketing; • Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments; • Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech; • Analytical and data-driven, with experience using tools like Looker, Google Sheets, and A/B testing frameworks; • Experience building high-impact user journeys and optimizing multi-channel funnels; • Proven ability to lead and develop high-performing teams; • Excellent communication skills — able to distill complex ideas into compelling narratives; • Bias toward action, creative problem solving, and ownership; • Comfort navigating ambiguity and operating in a very fast-changing environment.

🏖️ Benefits

• Comprehensive health, dental and vision insurance* • Life and AD&D Insurance* • Financial advisory services* • Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)* • Health Savings Account* • Equity shares* • Discretionary PTO plan* • Parental leave* • 401(k) • Flexible working hours • Remote-first company • Paid company holidays • Free digital therapist for you and your family