Senior Manager, Product Marketing

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November 14

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Syndigo

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SaaS • Enterprise • eCommerce

Syndigo is a leading cloud-native company specialized in content and data lifecycle management solutions. The company focuses on providing a comprehensive platform for Master Data Management (MDM), Product Information Management (PIM), and Digital Asset Management (DAM) to help organizations manage data efficiently and optimize their product content. Syndigo serves a wide range of industries including retail, automotive, healthcare, and more, supporting enterprises to enhance customer engagement and streamline operations. With more than 14,000 clients globally, Syndigo aims to deliver exceptional experiences by integrating analytics throughout the product lifecycle, ensuring the highest quality of data governance, content delivery, and feedback optimization.

1001 - 5000 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

🛍️ eCommerce

📋 Description

• Market and competitive intelligence: Continuously research Syndigo’s market, buyers, and competitors. Distill market and competitive insights into clear recommendations and communicate findings to influence strategy and execution. • Messaging and positioning: Develop compelling product/persona positioning and differentiation that resonate with Syndigo’s target audiences and align to business outcomes. • Content and storytelling: Create high-quality, engaging content (datasheets, whitepapers, buyers guides, videos, webinars, presentations) that drives demand, creates awareness, shapes industry perspective and unique POV, and supports campaigns. • Go-to-market leadership: Lead GTM planning and execution for new products, features, and services. Own the product marketing strategy across the entire lifecycle, from launch to adoption to expansion. • Collaborate with Sales enablement: Build and refine product collateral, competitive battlecards, and partner with the sales enablement team to align on needs and equip teams with tools to win. • Cross-functional collaboration: Serve as the connective tissue between product, marketing, and sales, ensuring alignment on vision, priorities, and execution.

🎯 Requirements

• 8+ years of experience in B2B SaaS product marketing; experience in data management, commerce, or retail tech preferred. • Demonstrated success in developing GTM strategies, launching products, and enabling sales teams. • Proven expertise in B2B SaaS product marketing with a focus on positioning, messaging, and GTM strategy. • Experience in multi-product environments, point solutions, and end-to-end platforms required. • Exceptional storytelling, writing, and presentation skills; able to simplify complex concepts and tailor to different audiences. • Strong strategic thinking and can balance between high-level strategy and hands-on execution. • Excellent content creation skills across written, presentation and visual formats. • Experience collaborating across sales, product management, and other marketing teams. • Prior experience integrating GTM strategies after acquisitions preferred. • Strong analytical skills with the ability to turn data and insights into strategy and action. • Comfortable in a fast-paced, high-growth environment. • Self-starter with a proactive mindset, attention to detail, and ability to drive projects to completion.

🏖️ Benefits

• competitive health insurance benefits • PTO and volunteer time off • employer-paid short- and long-term disability • parental and adoption leave • 401(k) • tuition reimbursement