Director of Product Marketing – Brand

🔥 0 minutes ago

🇮🇱 Israel – Remote

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SysAid

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

🔌 API

🤖 Artificial Intelligence

☁️ SaaS

💰 $30M Private Equity Round on 2018-11

API • Artificial Intelligence • SaaS

SysAid is a next-generation help desk and IT service management (ITSM) platform that integrates generative AI technology to enhance IT management. With features like AI-powered chatbots and comprehensive asset management, SysAid automates workflows and streamlines operations to improve productivity and user experience. Trusted by over 10 million users globally, SysAid empowers organizations across various sectors by providing exceptional support and efficient ticketing systems, ensuring that IT services run smoothly and effectively.

📋 Description

• Own SysAid's messaging framework as the single source of truth for company messaging • Build and maintain persona-level, product-level, and industry-level positioning for sales conversations, analyst briefings, paid campaigns, and press interviews • Translate product releases, market shifts, and competitive moves into messaging updates across functions • Own SysAid's brand identity, including visual standards, tone of voice, brand book, asset templates, and increasing creative output • Own communications and PR strategy across press, analyst relations, and industry conversations • Activate narratives across every channel with Growth to drive pipeline and brand awareness • Grow and nurture a team of seven, empowering team members to achieve targets and career goals • Operationalize AI across key content, creative, and go-to-market processes • Report to the CMO and collaborate with Growth, Sales, and Product

🎯 Requirements

• 10+ years in B2B SaaS marketing, with direct ownership of both product marketing and brand • Proven track record building messaging from scratch, including frameworks that hold up across Sales, Product, and the market • Experience leading and growing diverse marketing teams • Track record in cross-functional GTM, including launches, repositioning exercises, or category-defining moments • AI-native mindset, including understanding content-team structure, input quality, and maintaining quality at scale • Comfortable operating strategically when the picture is forming and executing precisely when shipping • Empathic leadership style focused on creating clarity • Robust sense of humor