Digital Marketing Specialist

Job not on LinkedIn

🕒 April 22

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Talent International Holdings Pty Ltd

WebsiteLinkedInAll Job Openings

- employees

Founded 1995

IT Recruitment Agency - Talent International source the best IT candidates in Australia & around the world. Connecting IT specialists with companies globally. Recruit & retain IT talent today!

📋 Description

• Manage and optimise paid media campaigns, primarily across LinkedIn and Google 360, to drive lead generation and brand awareness • Act as the internal specialist for paid media, providing performance insights and identifying opportunities for improvement and innovation • Support website strategy and execution, managing updates, enhancements, and new builds in collaboration with senior stakeholders • Own marketing automation through HubSpot, including workflows, email nurture campaigns, and lead scoring programs • Act as the key liaison for the offshore website support team, ensuring timely and accurate delivery • Collaborate with the broader marketing team to execute demand generation campaigns effectively • Develop and maintain a monthly content plan aligned to campaign priorities and business objectives • Translate business goals into clear content themes across multiple brands • Ensure all content aligns with brand guidelines, tone of voice, and messaging frameworks • Conduct keyword research to identify content opportunities and search demand • Optimise content for SEO best practices, including metadata, structure, and internal linking • Build and manage email campaigns within marketing automation platforms such as HubSpot and Bullhorn • Execute and manage digital campaigns across channels, ensuring strong performance outcomes • Identify opportunities to enhance processes, performance, and marketing effectiveness

🎯 Requirements

• Proven digital marketing experience, with a strong focus on paid media and campaign optimisation • Hands-on experience running campaigns across LinkedIn and Google 360 • Experience using HubSpot (or similar) for workflows, email campaigns, and lead nurturing • Experience supporting website updates, builds, or optimisation • Solid understanding of SEO, including keyword research and content optimisation • Strong communication skills and ability to work across teams • Comfortable operating in fast-paced, high-volume environments

🏖️ Benefits

• world-class conference • health and lifestyle allowance • wellbeing days • industry-leading training & development programs • ‘Friday Drinks’ if that’s your jam • 'Talent Anywhere' - work from anywhere in the world for 2 weeks/year! • ‘Talent Time Out’ – 6 dedicated days/year for resting and recharging. • Award-winning workplace culture • 4 weeks annual leave • Opportunities for development and career progression