Licensing Programs Manager

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Scouting America

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

✈️ Travel

🏥 Healthcare

Marketing • Travel • Healthcare

Scouting America is a platform that connects scouts and youth organizations, promoting outdoor activities, skills development, and leadership among young people. It aims to foster a sense of community and adventure while providing resources for scouting leaders and participants.

📋 Description

• Manages the day-to-day administration and operational oversight of the brand licensing program, including new licensee acquisition, contract renewals, agreement negotiations, performance management, relationship development, and event participation. • Oversees the development, merchandising, and commercialization of licensed product assortments that align with brand values and strategic priorities. • Partners with licensees to drive consumer engagement, product innovation, and category growth. • Develops and executes merchandising and licensing strategies that support brand awareness, consumer acquisition, revenue growth, and expansion into new retail and distribution channels. • Identifies whitespace opportunities and supports licensed product placement across mass retail, specialty, sporting goods, e-commerce, and other emerging channels to expand market presence and accessibility. • Manages a broad and complex licensing portfolio consisting of more than 100 licensee and business partner relationships, ensuring strong collaboration, performance, and alignment with brand objectives. • Influences licensed product sales through strategic licensing initiatives, merchandising direction, retail placement opportunities, and ongoing business partner management. • Develops licensing proposals, category strategies, and business case presentations to support partnership development, negotiation opportunities, and organizational growth objectives. • Conducts competitive market analysis, trend research, and category reviews to identify growth opportunities, inform strategic decisions, and enhance market competitiveness. • Develops strategies and activation plans to strengthen and reconnect the brand with consumers, members, and new audiences through licensed products and strategic partnerships. • Collaborates cross-functionally with merchandising, legal, marketing, compliance, and business stakeholders to support licensing initiatives, including licensing-in opportunities involving third-party intellectual property. • Ensures compliance with licensing agreements, brand standards, trademark usage guidelines, and product approval requirements to protect brand integrity and consistency.

🎯 Requirements

• Bachelor’s degree from an accredited college or university in Business, Marketing, Merchandising, or a related field. • 7+ years of experience in licensing, as a licensor, is required • Extensive knowledge of licensing business including business terms, contracting, licensee management, approval processes, product category development, social compliance standards, and royalty audit examinations processes. • Must be able to travel up to 20% of the time.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities