Senior Manager, Marketing Operations – Demand Enablement

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🕒 April 30

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Talent Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 HR Tech

🎯 Recruiter

☁️ SaaS

HR Tech • Recruitment • SaaS

Talent Inc. is a career development company focused on helping individuals enhance their job-seeking process and career progression. They provide a range of services including professional resume building, cover letter creation, and career coaching to assist clients in landing their desired positions. Their platform offers tools such as AI career assessments, job application automation, interview preparation, and salary negotiation assistance to support users at various stages of their career, from students and early career professionals to executives looking to make a significant career change.

📋 Description

• Own end-to-end HubSpot architecture, including workflows, lifecycle stages, lead scoring, and automation • Lead CRM migration, integration, and system consolidation efforts • Ensure accurate lead capture, attribution, and routing across all channels • Own UTM strategy and governance, partnering with web, paid, and SEO teams • Build and maintain campaign infrastructure (lists, workflows, forms, tracking) • Own and build email nurture programs • Enable and operationalize all outbound email execution in HubSpot • Maintain data hygiene, compliance, and system scalability • Partner with sales to ensure seamless lead handoff and follow-up processes • Own and manage content syndication partnerships • Drive performance across syndication programs • Own AI SDR program execution • Monitor and improve conversion rates • Establish and maintain clear reporting on pipeline contribution and program performance • Act as the central owner of marketing systems and campaign execution infrastructure • Support events, customer success, and marketing teams with HubSpot-driven execution • Own HubSpot reporting end-to-end, including dashboards, lifecycle tracking, and pipeline visibility

🎯 Requirements

• 6–10+ years in marketing operations, lifecycle marketing, or CRM management in a B2B environment • 3–5+ years of hands-on HubSpot experience (required), including workflow automation, lead scoring, and reporting • Proven experience supporting demand generation programs (content syndication, outbound, lifecycle campaigns) • Experience working through CRM migrations or system consolidations strongly preferred • Demonstrated ability to manage cross-functional stakeholders (marketing, sales, customer success)

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities