Paid Media Expert

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🕒 April 15

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TalentXD

1 - 10 employees

Founded 2018

🎯 Recruiter

🎮 Gaming

Recruitment • Gaming

TalentXD is a leading recruitment and advisory firm dedicated exclusively to the global iGaming ecosystem. The company connects operators, providers, investors, and professionals across the online casino and sportsbook sectors, offering tailored recruitment, M&A and investment advisory services, and support for launching new gaming brands. TalentXD emphasizes candidate experience, integrity, and long-term relationships while operating across multiple international locations.

📋 Description

• Set up, manage, and optimize paid media campaigns across channels like Google Ads, Meta Ads, and TikTok. • Monitor campaign performance daily, making data-driven adjustments to improve ROI and achieve CPA/ROAS targets. • Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates. • Analyze campaign data using tools like Google Analytics to identify trends, issues, and growth opportunities. • Collaborate with designers and content teams to develop compelling ad copy and creatives. • Report on key performance metrics to internal stakeholders, providing clear insights and recommendations. • Assist in optimizing the customer acquisition funnel by analyzing user journeys and identifying areas for improvement. • Stay up-to-date with new platform features, industry trends, and best practices in paid media.

🎯 Requirements

• 2-3 years of hands-on experience in performance marketing, with a focus on online gambling (casino & sports betting) and/or financial services. • Proven experience executing and optimizing paid campaigns on platforms such as Google Ads, Meta Ads, or programmatic networks. • A strong understanding of performance metrics (CPA, CPC, CTR, ROAS) and how to influence them. • Familiarity with the principles of A/B testing, conversion rate optimization, and funnel analysis. • Good analytical skills and experience with tools like Google Analytics. • Knowledge of the US market and its compliance requirements is a strong plus. • Self-motivated and comfortable working remotely with a high degree of autonomy. • Exceptional English skills (written & verbal).

🏖️ Benefits

• Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution. • Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.

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