ABM Campaign Manager

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September 21

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Taulia

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Fintech • B2B • Supply Chain

Taulia is a financial technology company that specializes in improving working capital for enterprises through innovative solutions such as supply chain finance, dynamic discounting, and electronic invoicing. As part of SAP's B2B network, Taulia provides a user-friendly platform that connects businesses with their suppliers, enabling faster cash flow and enhanced supply chain resilience. With a commitment to sustainability, Taulia helps companies refine their financial processes while fostering a transparent and efficient network.

201 - 500 employees

💳 Fintech

🤝 B2B

📋 Description

• Lead the planning, development, execution and ROI measurement of marketing campaigns to generate awareness and demand from target prospect and customer segments, with a focus on ABM and the mid-market segment • Develop and execute high-impact, integrated demand generation campaigns using omnichannel strategies to achieve revenue and pipeline goals for target segments • Manage the planning and delivery of advertising programs executed in platforms such as 6Sense, Google, LinkedIn and other B2B digital and off-line marketing channels to deliver MQAs and MQLs to Sales • Work cross-functionally within the marketing organisation and with sales and other teams to design and orchestrate impactful, targeted campaigns • Implement best practice to create standardised marketing plays, reporting and dashboards for target market segments that deliver funnel impact • Work with third parties as required to ensure programs are delivered on time and on budget • Drive measurable outcomes: net new opportunities, account reach and engagement, mid-market lead generation, and marketing-touched pipeline (MQA, MQL, SAL)

🎯 Requirements

• 7+ years of proven multi-channel B2B marketing experience targeting enterprise buyers • Experience building and managing multi-channel ABM campaigns using 6Sense or a similar platform • Hands on experience with CRM and MAP platforms, such as Salesforce, Marketo • Understanding of pipeline management and ABM metrics • Proven ability to think strategically with exceptional attention to detail in execution • Proactive self-starter demonstrating high initiative and critical thinking • Positive, can-do attitude and ability to prioritise numerous projects simultaneously • Comfortable presenting campaign concepts and results to Sales and other senior stakeholders • Excellent verbal and written communication skills • Strong interpersonal, influencing and relationship-building skills • Team player with ability to work independently and autonomously • Flexibility to adjust to the dynamic nature of a startup

🏖️ Benefits

• Total compensation includes a generous benefits program • RSU incentive plan (stock-based incentives) • Annual performance bonus • Compensation reviewed annually • Career pathing and development opportunities • Remote work option