Senior Demand Generation Manager

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17 hours ago

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Teamwork.com

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Combining powerful project management and easily streamlined operations - we’re the only platform built for managing client projects, profitably.

201 - 500 employees

💰 Private Equity Round on 2021-07

📋 Description

• Implement Teamwork.com’s demand generation strategy to drive business growth across new business acquisition and expansion • Achieve KPIs across MQLs, pipeline, and revenue, and communicate performance to key stakeholders • Partner closely with content, web, lifecycle, product marketing, and sales teams to ensure demand generation initiatives are effective • Develop comprehensive high impact demand generation campaigns covering the entire sales funnel • Be accountable for achieving overall KPIs as well as quarterly trial & MQL, pipeline, and revenue targets • Oversee the end-to-end execution of campaign plans ensuring they deliver against targets and are on time and budget • Partner with the Paid Media team to shape channel strategy, especially on LinkedIn • Track and analyse how campaigns perform, driving stakeholders to optimise for results • Collaborate with Sales on best practices and playbooks to ensure top of funnel leads are nurtured effectively • Continuously improve campaign processes to increase speed to market and campaign execution standards

🎯 Requirements

• 7+ years of relevant experience in a demand generation role with previous experience working in a B2B SaaS company • Strong understanding of SaaS unit economics - i.e. ARR, MRR, CAC, the sales cycle and associated metrics (MQLs, SQLs, pipeline) • Strong leadership skills in engaging multiple stakeholders and collaborating cross functionally in a clear and concise manner • Strong analytical skills with the ability to own your metrics, perform campaign analysis and derive insights to show program effectiveness and adjust campaign levers for continuous optimisation • Experience working with event-led marketing (virtual and in-person), connecting events to integrated campaigns that drive measurable pipeline impact • Proven experience connecting paid, owned, and earned channels to deliver integrated acquisition programs that drive measurable results • Experience in developing optimised creative, building full-funnel campaigns, and conducting platform reviews and ongoing performance optimisation • Strong copywriting skills (with a focus on conversion) and a clear understanding of how great creative drives campaign performance • Growth mindset - comfortable generating new ideas, championing new processes and continuously testing and iterating to improve campaign outcomes • Strategic thinking with tactical ability to make quick decisions for long-term company goals • Skilled project manager, with ability to manage multiple priorities and campaigns at various levels of scale with high-quality output • Familiarity with trial conversion journeys in support of sales motion • Proficiency and comfort with AI tools to accelerate speed-to-market, automate workflows, improve efficiency, and enhance marketing effectiveness • Expertise with Hubspot or similar marketing automation tools is a plus.

🏖️ Benefits

• Competitive salary • Up to 30 days vacation • Pension/Retirement matching • Health plans and wellbeing programs • Give Back program • Educational resources and generous allowance to support development • Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working • Recognition programs • Employee Share Options (ESOP) - we mean what we say when we say, ‘act like an owner’!