Senior User Acquisition, Performance Marketing Manager – Mobile Apps

🔥 0 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 23%

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TechBiz Global

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📦 Logistics

🎯 Recruiter

Marketing • Logistics • Recruitment

TechBiz Global is a leading recruitment and software development company that specializes in connecting businesses with top-tier talent across 28+ countries. They serve clients from startups to major enterprises, providing expertise in hiring key roles in industries such as FinTech. In addition to talent acquisition, TechBiz Global offers comprehensive software development services to turn clients' visions into reality, powering digital transformations with expert engineers. The company also provides strategic CTO consulting services and flexible outstaffing and outsourcing solutions, helping businesses manage growth and optimize technology processes. Recognized as a top IT recruitment and consulting firm, TechBiz Global is dedicated to delivering personalized and innovative solutions to its clients, ensuring they have the tools necessary for success.

📋 Description

• Own the day-to-day management and optimization of paid user acquisition campaigns across multiple mobile acquisition channels • Manage and scale campaigns for Android Utility Apps and Mobile Games across Tier-1, Tier-2 and global markets • Work with Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360 and other DSPs/media partners • Test new traffic sources, publishers, DSPs, OEMs, CTV providers and performance partners • Evaluate channels based on traffic quality, CPI/CPA, retention, monetization and ROAS • Develop CTV user acquisition initiatives, identify relevant CTV networks, DSPs and media partners • Plan, launch and optimize CTV campaigns with attribution and performance measurement • Identify emerging acquisition channels and develop structured test plans • Monitor and optimize CPI, CPA, ROAS, ARPU, LTV, retention and payback period • Analyze performance by country, campaign, creative, publisher, network, device and audience • Use Singular, AppsFlyer or Adjust to evaluate campaign performance and traffic quality • Work with data and analytics teams to identify trends, anomalies and optimization opportunities • Build performance reports and translate data into actionable decisions • Manage significant monthly acquisition budgets and allocate spend based on performance • Develop test, validate and scale processes for new channels and campaigns • Make budget allocation decisions based on real-time performance and unit economics • Negotiate with media partners and external traffic providers • Collaborate with creative teams on video, static and UGC-style advertising creatives • Analyze creative performance and provide data-based feedback • Collaborate with Product and Monetization teams to improve conversion, retention and monetization

🎯 Requirements

• 5+ years of hands-on User Acquisition / Performance Marketing experience in mobile apps • Strong proven experience acquiring users for Android mobile applications • Significant experience with Utility Apps, Mobile Games or advertising-monetized mobile products • Proven experience managing and scaling meaningful UA budgets • Strong hands-on experience with multiple paid acquisition channels • Experience working with Google Ads and at least 2–3 additional mobile acquisition platforms/networks • Strong understanding of mobile attribution and MMPs such as Singular, AppsFlyer or Adjust • Strong analytical skills and ability to make decisions based on campaign-level and user-level data • Deep understanding of CPI, CPA, ROAS, ARPU, LTV, retention and payback • Experience working with international markets, particularly US and other Tier-1 markets • Strong Excel / Google Sheets skills and ability to work with large amounts of performance data • Ability to independently identify opportunities, launch tests and scale successful campaigns • Excellent communication and negotiation skills when working with media partners and traffic providers • Comfortable working in a fast-paced environment where testing and execution speed are critical • Direct experience buying CTV traffic for mobile apps is an advantage • Experience working with CTV networks, DSPs or programmatic media buying is an advantage • Experience with Utility Apps monetized primarily through advertising is an advantage • Experience with Google Ads App Campaigns and large-scale Android acquisition is an advantage • Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen or similar networks/DSPs is an advantage • Experience with OEM / pre-install / alternative distribution channels is an advantage • Experience negotiating directly with publishers, media companies and performance marketing partners is an advantage • Experience with fraud detection and traffic-quality analysis is an advantage • Experience working with ad monetization data, including AdMob, AppLovin MAX or other mediation platforms, is an advantage • Experience running campaigns based on D1/D7/D30 ROAS and payback targets is an advantage • Experience building new acquisition channels from initial test through significant scale is an advantage

🏖️ Benefits

• Opportunity to grow in an innovative environment • Talent pool consideration for suitable future job opportunities • Applications may be shared with partners to find suitable job opportunities