Product Marketing Manager

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October 29

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techbridge

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B2B • Non-profit • Education

Techbridge is a nonprofit organization dedicated to breaking the cycle of generational poverty through technology solutions and workforce programming. They empower nonprofits by offering customizable and accessible tech solutions that align with unique organizational needs, helping them maximize their impact. Additionally, Techbridge provides training programs to equip individuals with necessary tech skills, fostering workforce development and sustainability.

11 - 50 employees

Founded 2000

🤝 B2B

🤝 Non-profit

📚 Education

📋 Description

• Lead the positioning and communication of products to the market nationally • Develop product messaging and value propositions for customers to drive awareness and adoption • Collaborate cross-functionally to build consensus while leveraging project management expertise • Use key metrics and engagement patterns to measure performance of product marketing programs • Own the strategy and creation of product focused sales and marketing assets including webinars, white papers, website copy, email content, sales enablement tools and more • Partner with sales and marketing colleagues to ensure clear communication of product messaging • Conduct extensive market research and net promoter surveys

🎯 Requirements

• Bachelors degree • 5 years or experience in product marketing experience in nonprofit, EdTech, enterprise software or Internet company • Knowledge of nonprofit technology space • Experience telling engaging customer stories with internal and external stakeholders; you are a skilled storyteller as much as you are a marketer • Experience driving business outcomes through data • Experience balancing perfectionism with pragmatism in a growing environment • Experience distilling technical products, such as an API, to a general audience • Extraordinary written communication skills and the ability to take complex product features and mold them into simple benefits and capabilities summaries • The ability to effectively set and manage multiple priorities as well as strong time-management skills • Excellent communication and interpersonal skills • Experience with Salesforce, Canva, ActiveCampaign, WordPress, and Microsoft 365 • Exceptional customer success skills: good listener, excellent follow-up and follow through, and willingness to support and help others • Diligent, efficient, motivated, extremely well organized, and proactive • A positive can-do! attitude

🏖️ Benefits

• Full benefits offered including medical, dental, and vision insurance • 401k matching • Generous vacation, sick and personal days, holidays, including summer Friday hours