Paid Search Specialist – Contract

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TechnologyAdvice

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

📋 Description

• Build, launch, and manage campaigns across Google Ads and Microsoft Ads, including Search, Performance Max, Demand Gen, and future campaign types. • Conduct keyword research, expansion, refinement, and negative keyword management to maximize relevance while minimizing wasted spend. • Continuously optimize bidding strategies, budgets, targeting, and campaign structure based on performance data. • Design and execute A/B tests across keywords, audiences, bidding strategies, ad copy, landing pages, and campaign structures. • Analyze campaign performance to identify opportunities for growth, efficiency, and higher-quality lead generation. • Recommend new strategies based on performance trends, industry changes, and platform updates. • Help improve Quality Scores, ad relevance, and landing page experiences through ongoing optimization. • Partner with Business Intelligence, Engineering, Creative, Product, and Marketing teams to improve campaign performance across the customer journey. • Leverage AI-powered workflows to increase efficiency and performance.

🎯 Requirements

• 3+ years of hands-on experience managing Google Ads and Microsoft Ads campaigns. • Experience across Search, Performance Max, Demand Gen, and other modern Google campaign types. • Strong understanding of keyword strategy, audience targeting, bidding strategies, attribution models, and conversion tracking. • Experience optimizing toward business outcomes rather than vanity metrics. • Strong analytical skills with the ability to interpret data and recommend actionable improvements. • Experience using reporting and analytics platforms such as GA4, Google Tag Manager, Looker Studio, Tableau, Microsoft Clarity, or similar tools. • Excellent communication skills with technical and non-technical stakeholders. • Ability to prioritize multiple projects in a fast-paced environment. • Curiosity, adaptability, and passion for testing new ideas. • Experience collaborating across Creative, Marketing, Product, Engineering, Analytics, or BI teams. • Experience using AI tools or automation to improve marketing workflows is highly desirable. • Must be currently authorized to work in India at hire and maintain authorization throughout employment. • Pre-employment screening required.

🏖️ Benefits

• No perks or benefits are included with this contract position.