
201 - 500 employees
📣 Marketing
🛍️ eCommerce
📱 Media
Marketing • eCommerce • Media
TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.
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201 - 500 employees
📣 Marketing
🛍️ eCommerce
📱 Media
Marketing • eCommerce • Media
TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.
• Build, launch, and manage campaigns across Meta, LinkedIn, TikTok, Reddit, Quora, and emerging paid social platforms • Develop campaign structures aligned with business objectives, audience intent, and platform best practices • Manage budgets, pacing, bidding strategies, and campaign delivery to maximize performance and ROAS • Design and execute A/B tests across audiences, creatives, placements, bidding strategies, and campaign objectives • Continuously optimize campaigns based on performance trends, audience behavior, and business goals • Explore new targeting approaches, first-party audience strategies, and lookalike audiences to improve lead quality • Identify opportunities to scale successful campaigns and improve efficiency across underperforming campaigns • Partner with Paid Media, Creative, Business Intelligence, Engineering, and Marketing teams • Improve measurement, attribution, creative optimization, and full-funnel lead generation across TechnologyAdvice’s B2B technology brands
• 3–5 years of hands-on experience managing paid social campaigns, particularly Meta Ads and LinkedIn Ads • Experience managing meaningful advertising budgets and optimizing toward ROAS, qualified leads, pipeline, or revenue • Strong understanding of campaign structure, audience development, bidding strategies, creative testing, and attribution • Experience using Google Analytics 4, Looker Studio, Tableau, or similar analytics and reporting platforms • Experience analyzing campaign data and turning insights into actionable recommendations • Ability to manage multiple campaigns simultaneously • Strong communication skills and experience collaborating with cross-functional teams • Curiosity, adaptability, and passion for continuous learning • Experience using AI tools or automation to improve marketing workflows is a strong plus • Experience with TikTok, Reddit, Quora, or additional paid social platforms is preferred but not required • Availability to work U.S. business hours • Reliable laptop, stable internet connection, and backup power or connectivity • Currently authorized to work in India at hire and throughout employment; employer visa sponsorship and support are not provided • Pre-employment screening required • Any AI-generated or incomplete application answers will be auto-rejected
• No perks or benefits are included with this contract position • Remote work • Company all-hands, team events, Slack communities, learning sessions, and in-person gatherings are described as team collaboration opportunities, not role benefits
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