Tekton Labs
Finance • Healthcare • Energy
Tekton Labs is a product development company that provides comprehensive services ranging from product strategy and experience design to product development and agile team integration. The company specializes in creating custom solutions that enhance efficiency across various industries, including finance, healthcare, and energy. With a focus on user-centric design and innovative technology, Tekton Labs aims to deliver high-quality, digital products that inspire and transform businesses. They offer expertise in UX/UI design, agile team augmentation, and strategic consulting, ensuring tailored development solutions that align with clients' operational needs and cultural values.
Head of Marketing – Brand
Job not on LinkedIn
14 hours ago
Tekton Labs
Finance • Healthcare • Energy
Tekton Labs is a product development company that provides comprehensive services ranging from product strategy and experience design to product development and agile team integration. The company specializes in creating custom solutions that enhance efficiency across various industries, including finance, healthcare, and energy. With a focus on user-centric design and innovative technology, Tekton Labs aims to deliver high-quality, digital products that inspire and transform businesses. They offer expertise in UX/UI design, agile team augmentation, and strategic consulting, ensuring tailored development solutions that align with clients' operational needs and cultural values.
📋 Description
• Drive strategy, demand, and brand equity across the Americas • Build and execute an Account-Based Marketing (ABM) strategy targeting key markets (USCAN & LATAM) • Align campaigns with quarterly sales targets and collaborate with Client Partners and Strategic Advisors • Lead multi-channel demand generation efforts focused on quality MQLs over volume • Manage and optimize campaign execution across digital, social, media, events, and partnerships • Ensure consistent brand voice and visual identity across all platforms • Manage the corporate website as a core sales channel — optimizing SEO, UX, conversion, and storytelling • Collaborate with technical leaders to extract insights and success stories and transform them into authoritative content: whitepapers, case studies, blogs, etc. • Equip the sales team with materials they need to win: pitch decks, one-pagers, battle cards by industry • Oversee marketing CRM quality and design workflows, lead scoring, and attribution models • Own the marketing budget and report on key business impact KPIs: CAC, ROI, Lead Velocity, Conversion, MQL-SQL
🎯 Requirements
• Degree in Marketing, Communications, Business, Digital Marketing or similar • 6+ years of experience in strategic B2B marketing, preferably in tech or consulting • Advanced certifications in Inbound, RevOps, SEO/SEM, or AI for marketing are a plus • Advanced HubSpot CRM expertise (workflows, lead scoring, attribution, audit & optimization) • Strong grasp of B2B funnel metrics and campaign performance indicators • Experience with paid media (LinkedIn Ads, Google Ads) and SEO strategy • Familiarity with digital reputation platforms (Clutch, Glassdoor, etc.) • Comfort working with market research and competitive intelligence • Advanced level of English
🏖️ Benefits
• Flexible within LATAM • Work with a diverse team of consultants and creatives across the Americas
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