Influencer Marketing Manager

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Tether.to

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

₿ Crypto

💳 Fintech

💸 Finance

Crypto • Fintech • Finance

Tether. to is a leading digital asset company that pioneers the use of stablecoins in the blockchain space. As the most widely adopted stablecoin, Tether tokens are designed to be pegged 1-to-1 with fiat currencies, offering a stable digital asset option for users. The platform facilitates these token transactions across multiple blockchains, enhancing cross-border transactions while maintaining transparency with daily records of total assets and reserves. Tether's initiatives include educational programs promoting digital asset usage, especially targeting regions like the Middle East, Turkey, and the Philippines. Tether thus positions itself as a disruptor in the traditional financial system by enabling a stable, efficient method of handling transactions in the digital currency world.

📋 Description

• Build and own Tether's global influencer strategy across AI, tech, lifestyle, culture, health, crypto and more. • Identify, vet, and build long-term relationships with influencers and creators solo and via agencies where it makes sense. • Run end-to-end campaigns: brief, contract, ship, measure, iterate. • Partner with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to align influencer activity with what we're actually launching. • Develop the tech and developer influencer programme specifically YouTubers, technical bloggers, OSS maintainers, tech podcast hosts, AI influencers. • Stay close to platform shifts like X, Rumble, YouTube, TikTok, Instagram, Twitch, and whatever comes next.

🎯 Requirements

• 5+ years in influencer marketing, creator partnerships, or comparable creator-side experience • A real track record of campaigns you've run end-to-end, with results you can talk about • Grow genuine familiarity with the tech and developer creator ecosystem — not just consumer-lifestyle • Working knowledge of crypto, AI, or P2P/open-source enough to brief a creator without embarrassing yourself • Sharp instincts for which creators are authentic and which aren't • Existing relationships with developer influencers or technical content creators (Bonus points) • You've built an influencer program from scratch before (Bonus points) • You've worked with agencies in multiple regions and know how to manage them (Bonus points)

🏖️ Benefits

• Flexible working arrangements • Professional development opportunities