Brand Manager

Job not on LinkedIn

1 hour ago

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $50k - $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Texana Bank

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At Texana Bank, we offer local branch and online banking, mortgage and loan services, with the support you expect from your community bank. More than that, you will experience an extraordinary relationship banking with Texana.

51 - 200 employees

📋 Description

• Developing and maintaining comprehensive brand style guides, including color palettes, typography, imagery styles, and design standards • Overseeing all website design, development, and user experience to ensure brand consistency and optimal visual presentation • Creating and managing all marketing collateral design, including brochures, flyers, business cards, presentations, and promotional materials • Designing and/or working with the head of merchandise to create all branded merchandise and swag, including apparel (hoodies, shirts, hats), drinkware (koozies, cups), shipping materials, giveaway items, event materials (tents, table cloths, banners), company stationary (letterheads, business cards, etc), marketing materials (flyers, handouts, trifolds, etc) and other branded products • Working with the Director of Ops, SME sales team leaders, Member services leadership, and others to ensure all company and sales team member marketing efforts are visually on-brand and consistent across all mediums and platforms • Managing relationships with external designers, agencies, and vendors to maintain quality standards and brand consistency • Reviewing and approving all design work before production or publication to ensure brand compliance • Conducting regular brand audits across all marketing materials and touchpoints to identify inconsistencies and opportunities for improvement • Maintaining an organized digital asset management system for all brand materials, logos, templates, and design resources • Collaborating with marketing teams to understand campaign objectives and translate them into compelling visual executions • Creating and updating templates for consistent internal and external communications • Managing the evolution of brand visual identity while maintaining core brand elements and recognition • Overseeing photo and video content creation to ensure alignment with brand aesthetic and messaging • Developing design briefs and creative direction for all design projects • Ensuring accessibility and usability standards are met in all digital designs • Managing brand quality control across all printed and digital materials • Ensuring all brand marketing is compliant • Staying current with design trends and best practices while maintaining brand authenticity

🎯 Requirements

• Bachelor's degree in Graphic Design, Marketing, or a related field; equivalent creative brand leadership experience considered • Minimum of 5 years in brand management, graphic design, or creative leadership • Proven track record of success in developing and maintaining cohesive brand identities across multiple platforms and mediums • Exceptional creative vision, attention to detail, and visual communication skills • Strong understanding of design principles, typography, color theory, and visual hierarchy • Proficiency in industry-standard design software (Adobe Creative Suite, Figma, etc.) • Experience managing vendor relationships and overseeing production quality • Ability to work effectively in a remote environment while maintaining strong communication with cross-functional teams