Business Development Lead

🕒 June 5

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

💰 Business Development (BDR)

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TH Experiential

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2006

🤝 B2B

📱 Media

B2B • Media

TH Experiential is an experiential marketing and events company that creates immersive brand experiences, live activations, and in-person campaigns to engage target audiences. They design and produce event concepts, on-site activations, and experiential programs aimed at increasing brand awareness, customer engagement, and memorable interactions between brands and consumers.

📋 Description

• Own the full top-of-funnel new business motion: prospecting, outbound, qualification, discovery, and opportunity creation. • Build and maintain a target account list of major brands and agencies aligned with TH Experiential’s creative strengths and ideal client profile. • Generate qualified meetings through outbound campaigns, networking, referrals, industry events, and account-based marketing. • Carry an annual revenue/bookings number and consistently deliver against pipeline and win-rate targets. • Own the full sales cycle from first contact through signed contract, partnering with the creative and production teams on proposals and pitches. • Lead pursuit strategy on key opportunities: discovery, scoping, pricing strategy, proposal narrative, and close plan. • Maintain accurate, real-time pipeline data in HubSpot and Podio; provide reliable forecasts and weekly pipeline updates to leadership. • Partner with Marketing/Growth on campaigns, segmented outreach, and content that supports active pursuits. • Analyze market trends, brand spend signals, and competitive activity to identify high-value opportunities. • Develop point-of-view materials and tailored outreach that demonstrate understanding of each brand’s business and category. • Cultivate relationships with senior decision-makers at major brands as well as creative and PR agencies. • Represent TH Experiential at industry events, conferences, and category gatherings to build presence and pipeline. • Partner with TH’s creative and production teams to translate client needs into compelling, scoped proposals. • Collaborate with the VP of Operations and Head of Production on deal structure, margin targets, and feasibility. • Hand off won business cleanly to the Client Lead and project teams with documented context, scope, and success criteria. • Contribute to the company’s sales playbook, win/loss analysis, and continuous improvement of the new business motion.

🎯 Requirements

• Bachelor’s degree in business, marketing, communications, or a related field. • 7+ years of business development or sales experience, with at least 3 years selling experiential, brand experience, event marketing, integrated marketing, or related agency services. • Demonstrated track record of consistently hitting or exceeding revenue targets in a quota-carrying role. • Existing network of brand-side marketing decision-makers and/or agency relationships. • Strong commercial instincts: ability to qualify hard, scope smartly, and walk away from poor-fit deals. • Excellent written and verbal communication; confident leading C-suite conversations and pitch presentations. • Proficient with HubSpot; comfortable with disciplined pipeline hygiene and reporting. • Self-directed, organized, and energized by building from scratch in a growing organization.

🏖️ Benefits

• Competitive base salary plus commission/bonus tied to bookings. • Comprehensive medical and dental coverage. • 401K with guaranteed contribution. • Generous time off (holidays, vacation, sick days, etc.). • Annual performance bonus. • Remote work.