Demand Marketing Manager

🕒 August 18

🇷🇴 Romania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on The Access Group's careers page, not through a job board

First seen by Remote Rocketship August 18

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Logo of The Access Group

The Access Group

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

The Access Group is a provider of cloud-based, industry-focused business management software and services. It offers modular SaaS solutions — including finance and accounting, HR and payroll, learning and compliance, CRM, ERP, payments and managed IT — tailored to sectors such as charities, education, construction, healthcare, hospitality, recruitment, warehousing and wholesale. The company serves other organisations with integrated, enterprise-grade tools, supported by professional services, customer success and global operations to help customers streamline operations and meet regulatory and sector-specific needs.

📋 Description

• Plan and run demand-generation campaigns across multiple channels, including always-on activity • Drive qualified leads, sales opportunities, pipeline, and revenue • Collaborate with Sales to ensure lead quality • Create sales toolkits and campaigns to help convert pipeline into wins • Track campaign performance from initial lead through sales opportunity • Turn campaign data into recommendations to grow pipeline • Test, learn, and fine-tune campaigns • Use AI tools to work smarter and improve results • Collaborate with Product and Go-to-Market teams

🎯 Requirements

• Proven B2B demand generation experience, with a track record of generating leads that turn into pipeline and revenue • Confidence using marketing automation and analytics platforms to track and improve results • Strong communication and stakeholder skills, including sharing pipeline performance with senior colleagues • Understanding of the buyer journey and how digital channels move customers towards a purchase • Comfortable working with Sales, Product, and Go-to-Market teams • Curiosity about new channels and AI tools • Ability to plan and run high-quality, brand-consistent campaigns • Ability to use data and insight to focus activity and improve results

🏖️ Benefits

• Competitive salary • Wellbeing days, taking annual leave to 25 days a year • Health contribution • Range of benefits to suit you • Two charity days allocated to support a cause that matters to you • Blended approach to office working • Development opportunities and support with a success plan • Opportunities to accelerate your career

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