Events Marketing Manager – SaaS, Financial Services

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The Columbus Organization

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1984

🏥 Healthcare

💼 Consulting

🤝 Non-profit

💰 Private equity on 2017-01

Healthcare • Consulting • Non-profit

The Columbus Organization is a nonprofit (or mission-driven) services organization that empowers individuals with intellectual/developmental disabilities (I/DD) and behavioral needs to achieve meaningful-life goals. It provides nationally recognized care coordination (case/support coordination), professional clinical staffing (on-site staffing and consultative services), and quality improvement services to families, individuals, and agencies supporting special needs populations. Since 1984, Columbus has worked with over 140 state and local agencies across 40+ states and DC, helping solve staffing, regulatory, certification, litigation, and programmatic challenges through expertise in clinical practice, recruitment, training, forensic and litigation support, and policy development.

📋 Description

• You’ll join the Marketing team as an individual contributor reporting to the Director of Revenue Marketing and Enablement. You own the full breadth of Continuous’ events program: trade show and conference strategy, sponsored events, curated customer experiences, the customer conference, pre- and post-event marketing campaigns, event lead capture and CRM attribution, performance reporting, and budget management. • On the strategy side, you’ll research and recommend events where our target audience of banks and credit unions congregates, define event strategy for each engagement — including sponsorship tiers, speaking opportunities, MQL targets, and ABM alignment — and design curated experiences like executive dinners and networking events that deepen relationships beyond the booth. • You’ll also architect and launch Continuous’ customer conferences from the ground up, defining the framework, cadence, content strategy, and success metrics. • On the execution side, you own every operational detail: booth logistics, vendor coordination, team registration, travel, branded merchandise, and lead capture. You’ll build comprehensive pre- and post-event campaigns in HubSpot, ensure leads flow accurately into Salesforce with proper attribution, and deliver post-event performance summaries that give leadership clear visibility into pipeline contribution and ROI. You’ll work across HubSpot, Salesforce, Monday.com, Captello, Microsoft 365, and Claude AI, partnering closely with Sales, Customer Success, and Product Marketing.

🎯 Requirements

• Event Lifecycle Mastery — You’ve done it all — sponsorship evaluation, booth logistics, on-site execution, vendor coordination, and cross-functional team alignment. You manage every stage with precision, even when multiple events are in different stages simultaneously. • Campaign Architect — Events don’t exist in a vacuum. You build integrated pre- and post-event campaigns that maximize every investment — prospecting sequences, social promotion, lead nurture workflows, and follow-up cadences that convert attendees into pipeline • Financial Services Fluency — You've worked for, or with, financial services organisations on events; specific knowledge of the banking and credit union technology landscape an advantage. • Data-Driven Optimizer — You measure everything — MQLs, SQLs, pipeline influenced, cost-per-lead, ROI — and translate data into strategic recommendations that sharpen future investments. You don’t just report results; you tell the story behind them. • Community Builder — You see the customer conference program as a strategic community initiative, not a series of events. You design programs that drive product adoption, foster customer advocacy, and create belonging that strengthens retention. • Determined — This is a Continuous core value, and it’s non-negotiable for this role. You’re juggling multiple events, coordinating across departments, managing vendors, and keeping aggressive timelines — and you deliver. You solve problems, find creative solutions, and hit your goals.

🏖️ Benefits

• A remote-first environment – Work from wherever you thrive in the contiguous U.S. • Everything you need to succeed – Mac or Dell laptop, $100/month connectivity stipend, monitors, and a $250 setup allowance • Comprehensive health coverage – 100% company-paid medical, dental, and vision for you and your family, plus $1,800 annual HSA contribution • Financial protection – 100% company-paid LTD, AD&D, and life insurance • True flexibility – Flexible PTO and working hours that respect your life outside of work • Time to recharge – 11 paid holidays plus two Wellness Days • Investment in your growth – $2,500 annual professional development stipend