Senior Programmatic Operations, Trading Specialist

🔥 55 minutes ago

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The COOL Company

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📱 Media

🤖 Artificial Intelligence

💰 $5.2M Series A on 2017-08

Marketing • Media • Artificial Intelligence

The COOL Company is an AI-powered omnichannel advertising platform that unifies creative automation, dynamic creative optimization, media activation, and transparent measurement/attribution. It enables brands, agencies, publishers and franchise/local teams to generate and personalize creatives quickly, activate campaigns across CTV, display, search and social, and continuously optimize budgets, bids and creative assets using AI-driven insights and reporting to drive measurable performance and stronger ROAS.

📋 Description

• Own campaign setup, execution, optimisation, and delivery across multiple DSPs (Adform, Freewheel, Amazon DSP, StackAdapt, etc.) • Manage pacing, budgets, and performance across US campaigns spanning BVOD, CTV, Display, DOOH, Audio, and Video • Optimise campaigns against key KPIs including VCR, CTR, CPA, ROAS, and reach/frequency • Lead supply strategy including PMP curation, SPO, and SSP collaboration within the US ecosystem • Ensure best practices across trafficking, tagging, QA, and brand safety (IAS, MOAT, DV) • Troubleshoot delivery issues, SSP/DSP discrepancies, and technical campaign challenges • Oversee campaign trafficking, tag implementation, and QA processes • Work with internal teams on pixel implementation, tracking, and attribution setup (GTM, GA4, CAPI where relevant) • Ensure accuracy in campaign setup, naming conventions, reporting structures, and billing alignment • Maintain operational consistency across DSPs and US-based inventory partners • Analyse campaign performance across DSPs, GA4, and log-level data environments • Identify optimisation opportunities across audiences, inventory, bidding strategies, and creative • Deliver clear, actionable insights to Account Managers for client communication • Support testing frameworks including audience strategies, creative variants, and channel mix optimisation • Support the rollout and optimisation of COOL Media’s AI-driven campaign solutions • Contribute to automation, workflow efficiencies, and operational best practices • Partner with product and tech teams on attribution, incrementality, and data integration initiatives • Stay across US programmatic trends, platforms, SSPs, and data partners • Work closely with Account Managers to ensure seamless campaign delivery and performance alignment • Collaborate with trading, ad ops, analytics, and product teams • Mentor junior traders and contribute to upskill across the team • Support onboarding of new US clients from an operational and technical perspective

🎯 Requirements

• Experience running US CTV/BVOD campaigns (e.g. Hulu, Peacock, Roku, Samsung TV Plus) – required or highly advantageous • Must be comfortable working US Eastern Time hours (8am–6pm EST) • 8+ years hands-on experience in programmatic media buying and ad operations • Strong experience across multiple DSPs (Adform, Xandr, DV360, The Trade Desk, Amazon DSP, Freewheel, etc.) • Deep understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments • Experience with GTM, GA4, pixel implementation, and tracking frameworks • Strong knowledge of optimisation levers, bidding strategies, and supply path optimisation (SPO) • Experience working with log-level data and advanced reporting environments • Familiarity with DCO, dynamic creative, and attribution methodologies • Strong problem-solving mindset with the ability to troubleshoot technical and delivery issues • Highly organised, detail-oriented, and comfortable managing multiple campaigns and deadlines.

🏖️ Benefits

• Be part of a growing business expanding in the US market • Exposure to advanced attribution, log-level data, and AI-driven campaign solutions • Opportunity to shape and scale programmatic operations in a key growth market