Manager, eCategory Management

🕒 May 3

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The Kraft Heinz Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2015

👥 B2C

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Act as the Digital Category Expert and trusted partner for our retailers and merchants to support strategic business and site planning, enabling eCommerce goals of topline sales growth, online penetration, and category share targets for top categories • Provide objective, comprehensive, consumer-based insights and actionable recommendations utilizing tools such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights. Examples include Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel toolset, and instore execution opportunities • Lead team to deliver site merch strategy and executional elements such as macro site planning and features, digital food aisle merchandising and wireframes, paid and organic search standards, tentpole hubs and pinning (e.g., back to school), and beyond • Collaborate horizontally and vertically with both internal and external stakeholders across multiple functions (merchants, site merchandising, etc.) to align and successfully execute digital category initiatives • Lead change management for eCategory initiatives, ensuring adoption of new processes, playbooks, training, tools, and ways of working across catman. • Assist on building insights & capabilities around eshelving/taxonomy, attributes, tentpole merchandising/pinning, visual nav, substitutions, variation strategies, paid/organic search standards, macro site planning. • Build findings + cross-retailer data to inform best practices and opportunities to grow the category across retailers.

🎯 Requirements

• Passion for high performance and digital success • Strong CPG experience in Sales, Category Leadership, Insights, or eCommerce • Highly analytical - ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator) • Strong storytelling ability through strategic use of visual tools such as PowerPoint and Mekko and a customer mindset presentation style • Strong problem solving and analytical skills, as well as intellectual curiosity, with a proven ability to work on multiple assignments and prioritize • Ability to thrive in ambiguity with a self-starter, proactive mindset, working to continuously create and define the future of digital category management • Strong people and leadership skills, ability to influence and drive change management

🏖️ Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability