Senior Manager, Lifecycle Marketing – Retention Focus

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🕒 April 14

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The Credit Pros

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

The Credit Pros is a credit repair service dedicated to helping individuals improve their credit scores by updating or removing inaccurate items from their credit reports. Founded by credit law experts, the company offers a range of services including unlimited disputes of questionable items and credit building tools, alongside educational resources to help clients understand their credit reports and scores. Their goal is to provide every client with the knowledge and tools to manage their financial future effectively, enhancing their creditworthiness to access better financial opportunities.

📋 Description

• Own the entire post-enrollment lifecycle • Develop retention & lifecycle strategy across email, SMS, and customer education • Conduct Day 0 onboarding and expectation setting • Prevent early churn (Day 7, Day 14) • Intervene during mid-lifecycle churn (Months 3–4) • Optimize retention and LTV continuously • Build and manage flows in Customer.io • Write customer-facing copy and educational content • Design & launch triggered journeys based on behavior and real-time data • Troubleshoot and fix issues independently • Own sender reputation, IP warming, and domain health • Manage vendor relationships • Maintain list hygiene, bounce rates, and spam compliance • Launch & scale winback campaigns • Rebuild third-party offer monetization program • Define lifecycle KPIs and build reporting cadence with BI • Analyze cohort performance and identify intervention points • Influence product/pricing decisions based on churn insights.

🎯 Requirements

• 7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses • Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month) • Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.) • Experience owning lifecycle as a single operator, not just part of a team • Strong analytical skills—you pull and act on your own data • Demonstrated success reducing early-stage churn (first 90–120 days) • Strongly Preferred: Experience in fintech, financial services, health, telecom, or similar industries • Experience with event-triggered messaging (not just time-based drips) • Winback/reactivation experience with large datasets (100K+ users) • Strong writing ability (or effective use of AI tools for content creation).

🏖️ Benefits

• Start Date: Immediate • Work Hours: 09:00 AM to 06:00 PM EST • Contract: Permanent fulltime remote (work from home) role • Base Salary: $110,000–$135,000/year • Bonus: 10% bonus on base depending on performance • Health insurance: 75% company contribution & 25% employee contribution. • Paid Time Off: 32 days paid time off.